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The 8 Best color hair dyes of 2025

Are you trying to find color hair dyes among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!

We investigated and evaluated a number of the top-selling color hair dyes on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 16 hours of research and did 22 color hair dyes tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!

An overview of our top picks

Table of contents

The best color hair dyes you can buy today

No. 1
Revlon ColorSilk Permanent Hair Color, 100% Gray Coverage Dye Kit, Ammonia-Free, Keratin and Amino Acids, Brown Shades, 41 Medium Brown (Pack of 3)
  • Hair color kit
  • Nourishing, ammonia-free hair color formula
  • Delivers 100% gray coverage and rich, natural-looking, multidimensional color with shine that lasts
  • No-mess, non-drip formula and precision applicator for easy to use at-home color application from root to tip
No. 2
L'Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple
  • Metallic Semi Permanent Hair Color: Get a supercharged Metallic shade in vivid pink tones and experiment with a new look for every mood; For use on platinum, light and medium blondes, bleached or highlighted hair
  • Conditioning Hair Mask Formula: Our semi permanent hair color is created with pure dyes in a color depositing hair mask so it’s quick and easy to apply. Smart Fade Technology gradually fades tone the more you shampoo. Lasts approximately 10 shampoos
  • Customize Your Look: Semi permanent hair dye is the best way to experiment before you fully commit to a permanent hair color you love. Gentle, vegan hair dye formula with no animal derived ingredients or byproducts. Peroxide free & ammonia free hair color
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SaleNo. 3
L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1
  • Gray Coverage Hair Color With Triple Protection: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays.
  • Excellence In Hair Protection: Our weekly conditioning treatment with collagen helps protect hair until your next appointment for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color.
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from root-to-tip with L'Oréal Paris hair color, permanent, semi-permanent, and root touch up kits; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
No. 4
Madison Reed Radiant Hair Color Kit, Light Neutral Brown for 100% Coverage of Resistant Gray Hair, Ammonia-Free, 7.5NNA Umbria Light Brown, Permanent Hair Dye, Pack of 1
  • HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair—it has been shown to actually improve the condition of your hair according to an independent clinical study.
  • KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.
  • LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results —never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.
  • INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
  • ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values—everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.
SaleNo. 5
Garnier Hair Color Nutrisse Nourishing Creme, 50 Medium Natural Brown (Truffle) Permanent Hair Dye, 2 Count (Packaging May Vary)
  • 50 Medium Natural Brown (Truffle) Permanent Hair Color: A medium brown that allows your natural tones to show without reflects that nourishes while it colors and adapts to all hair textures for radiant, long lasting, even color and 100% gray coverage
  • Exclusive fruit oil ampoule, that is poured directly in the mix, after-color conditioner is enriched with 5 responsibly sourced oils: avocado, shea, olive, argan, and coconut oil for shiny, silky and nourished hair
  • New color boost technology efficiently infuses intense hair dye into the hair fiber for richer, radiant, and long-lasting color with 100% gray hair coverage
  • 97% natural origin conditioner locks in color and protects against dryness
  • Leaping Bunny certified, Cruelty Free and Vegan
SaleNo. 6
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit
  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SaleNo. 7
L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
  • Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
  • Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
  • Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
No. 8
Lime Crime Unicorn Hair Dye Full Coverage, Genie (Deep Violet Purple) - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent
  • Genie Unicorn Hair Dye: Dyed and gone to Unicorn Heaven! Lime Crime Unicorn Hair is a DIY-friendly, semi-permanent color dye that transforms hair into vibrant colors... all from the comfort of your own home. Genie is a deep violet-purple that will make your fantasy hair color dreams come true, and its sugary citrus vanilla scent will make your transformation even sweeter!
  • Why You Need It: Not only does our damage-free, vegan hair dye give you fun, vibrant color, but this formula also contains conditioning ingredients like fatty acids and vitamins that help to moisturize your hair and boost shine.
  • Before You Use It: Unicorn Hair deposits super-saturated, vibrant color to pre-lightened platinum to medium blonde hair and adds a tint of color to dark blonde and light brown hair. The life cycle of the color depends on the shade and condition of your hair and how often you wash it. Always do a patch and strand test before coloring your full head because results may vary.
  • Benefits: This formula is free of harsh chemicals like PPD, Peroxide and Ammonia. Lime Crime is certified by both Leaping Bunny and PETA, and we design, manufacture, and assemble quality products using globally sourced ingredients for high performance wear and strong color pay-off.
  • Never Blend In: Lime Crime is a Vegan & Cruelty-Free makeup and hair brand that aims to inspire and invites self-expression. Through our vibrant color products, we encourage all to explore their individuality, embrace their uniqueness and always stand out from the crowd. Find joy through color and re-imagine your boundaries with Lime Crime.
SaleNo. 9
Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 3.11 Darkest Platinum Brown, 1 Count (Packaging May Vary)
  • Olia 3.11 Darkest Platinum Brown Permanent Hair Dye: This brown hair dye results in cool reflects with a platinum shine. Provides 100% gray coverage to achieve vivid, radiant long lasting color for all hair textures
  • Oil Powered Olia Hair Color: Powered by 60% oils and no Ammonia. With sunflower and camellia oil, it propels color deep inside the hair for long lasting hair color. Best for anyone with natural hair between light brown and black
  • Vegan Hair Dye Formula: Ammonia, Silicone, Paraben, Phthalates & Cruelty Free. Vegan formula - no animal derived ingredients. Delivers brilliant color and visibly healthier hair that’s hydrated, silky, and up to 3x shinier (than uncolored, unwashed hair)
  • Instructions: Put on the included gloves. Remove the Developer Bottle cap, mix-in the Colorant, and shake vigorously. Apply to roots, then, apply through lengths and ends for even coverage. Wait 30 minutes, then rinse & condition
  • Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
SaleNo. 10
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye
  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SaleNo. 11
Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks
  • FASHION BLACK: Daring and delight - Color Ultime’s various shades of black hair color suit any complexion and complement big-volume hairstyles for glamorous looks
  • SHOW STOPPING SHINE: Infused with Diamond Brilliance serum, this hair color for women delivers color results with luminous shine
  • HAIR DYE: Formulated with a special UV filter, color Ultime's hair color kit provides additional protection
  • FADE RESISTANT VIBRANCY: With our intense black shade, this vibrant permanent hair dye color gives up to 10 weeks of show-stopping color intensity - even on gray
  • FIND YOUR SHADE: For best results, choose a color in the shade level that best matches your current color. The shade map on the back of pack will help you find the best shade for you
SaleNo. 12
Hair to Dye For: DIY Tutorials for Modern Mermaids, Creative Cosplay, and Everyday Glamour
  • Hardcover Book
  • Fortis, Ash (Author)
  • English (Publication Language)
  • 160 Pages - 05/26/2020 (Publication Date) - Weldon Owen (Publisher)
No. 13
Long Hair Challenge : Hairs Color Dye
  • Awesome realistic effects.
  • Eye-catching visuals.
  • Engaging fun gameplay.
  • English (Publication Language)
No. 14
Clairol Nice 'N Easy Permanent Hair Color, 5R Medium Auburn (Packaging May Vary)
  • Clairol Nice'n Easy 5R Medium Auburn. Permanent natural looking color with 100% gray coverage.
  • THE SECRET TO NATURAL-LOOKING COLOR? 3 tones and highlights enhances your hair's natural highs and lows. Easy as can be!
  • Oil infused formula smooths hair for better color uptake.
  • Follow with Revitashine Intense Treatment for strenghtened hair bonds and longlasting color.
  • Available in 44 natural looking shades.
  • One hair color application kit: Permanent Color Cream, Color Activator, Revitashine Intense Treatment, gloves and instruction leaflet
No. 15
Revlon ColorSilk Digitones Permanent Hair Color with Keratin, 79D Electric Blue, 1 Count
  • HD COLOR TECHNOLOGY: Delivers high-definition pigments for vivid color
  • NO MESS, NO DRIP: Easy to use from root to tip
  • LEAVES HAIR IN BETTER CONDITION: Ammonia-free hair color* infused with Keratin leaves your hair in better condition than before. (9 out of 10 women tested found Revlon ColorSilk Digitones left their hair looking healthier.) *Formulated without adding ammonia.
  • SALON QUALITY: Co-developed with salon experts for high-performing color at home
  • FOR ALL HAIR TEXTURES: Available in 5 vivid shades
No. 16
Schwarzkopf Keratin Color Permanent Hair Color Cream, 4.1 Dark Ash Brown, 4.1 Dark Ash Brown, 1 count
  • 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged hair vs a non-conditioning shampoo)
  • FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
  • ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
  • EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result.
  • PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application
  • If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
SaleNo. 17
Naturtint 5G Light Golden Chestnut Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
  • Enriched with plant-based ingredients for visibly healthier hair
  • No ammonia, no parabens, no heavy metals
  • USDA BioPreferred Certified and ISO 16128 compliant
  • Easy, mess-free application for beautiful color at home
  • Forever cruelty-free and vegan
No. 18
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
  • Necessary Hair Dye Kit: 1 mixing bowl; 1 hair color brush; 1 hair dye comb-brush; 2 hairdressing clips. Great for salon hairdressing use and home personal use. Perfect and necessary accessories for DIY hair dye
  • Reusable Use: All tools are convenient to use, easy to clean and reusable use. Helping your hair coloring experience easy, and gives you accurate and complete mixing of hair color. Hair dye is not in kit
  • Mixing Bowl: Folding design, easy to store and carry. Made of high-quality silicone and has a handle for your convenience
  • Hair dye Brushes: 2 different coloring brushes are suitable for any hairstyles such as short or long hair; curly or straight hair. Stiff bristles exceptional for root touch-ups, make sure smooth applications of dye color
  • Hair Clips: Perfect hair clips for styling, can easily be used to pin up hair without slipping or damaging
No. 19
Schwarzkopf Got2b Metallics Permanent Hair Color, M71 Metallics Silver
  • For a multi-dimensional metallic look!
  • Head-turning radiance and anti-fading effect for permanent hair dye that lasts.
  • Formulated with metallic-shine booster for cool, shimmering tones.
  • In the box: 1 tube color cream, 1 application bottle with developer lotion, 1 tube color after treatment, 1 pair of gloves, and 1 instruction leaflet
  • If your hair is longer than shoulder length, we recommend using 2 boxes of got2b Metallics for the application.
No. 20
DIY Natural Hair Dye: Make All Natural Organic Hair Color At Home
  • Amazon Kindle Edition
  • Lanier, Dina (Author)
  • English (Publication Language)
  • 106 Pages - 10/16/2017 (Publication Date) - Streets Of Dream Press (Publisher)

How to choose a good color hair dyes

Does the idea of finding a fantastic color hair dyes make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!

Your presence here indicates that you are interested in color hair dyes. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top color hair dyes products available right now. You might be wondering how we came up with the list. How was this buying guide developed?

First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top color hair dyes on the market right now!

The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:

Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top color hair dyes brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.

Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top color hair dyes based on those.

Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.

Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.

Customer ratings:  Would it be accurate to suggest that the color hair dyes were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.

Customer Reviews: Like ratings,  provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.

Seller Rank: This is very intriguing! Not only do you need a good color hair dyes, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.

Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your color hair dyes.

Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting color hair dyes for months and years to come.

Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.

Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.

These are the standards by which we selected our color hair dyes. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.

Why should you believe us?

There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what color hair dyes should you purchase in 2022?

This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on color hair dyes.