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The 8 Best eye shadow bases and primers of 2025

Are you trying to find eye shadow bases and primers among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!

We investigated and evaluated a number of the top-selling eye shadow bases and primers on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 22 hours of research and did 51 eye shadow bases and primers tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!

An overview of our top picks

Table of contents

The best eye shadow bases and primers you can buy today

No. 1
Elizabeth Mott - Thank Me Later Eye Primer for Long-Lasting Power Grip Makeup, Shine & Oil Control, Pore Minimizer, Hides Wrinkles & Fine Lines, Prevent Creasing for All-Day Eye Makeup Wear - 10 g
  • BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare and beauty to you; infused with effective Korean ingredients and breakthrough formulas; cruelty-free, and Leaping Bunny approved
  • FLAWLESS EYE MAKEUP BASE: Achieve flawless eye makeup with ease; our eye primer enhances eyeshadow pigment for bold, vibrant color; eliminates fallout; controls oil for all-day wear; perfect for mature skin; helps conceal fine lines; smoother application and seamless blend
  • HOW TO USE FOR BEST RESULTS: Using our primer is a breeze for stunning results; apply a pea-sized amount of primer with your ring finger to clean, dry eyelids; wait 30 seconds for it to dry adequately; then apply your desired eye makeup
  • LIGHTWEIGHT FORMULA: Crafted with high-quality ingredients including pearl powder; our eyeshadow primer offers a well-balanced, weightless, paraben-free, non-greasy formula; you will not need constant touch-ups and won’t feel heaviness around the eyes
  • EYE PRIMER WITH SKIN BENEFITS: Our eye primer for mature skin does more than prep your lids; it enhances your skin; evens skin tone; enlivens complexion; conceals discoloration; balances skin; perfect for oily lids; protects against creasing; ensures flawless eye makeup all day long
No. 2
e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free
  • PRIMER FOR LONG-LASTING EYESHADOW: Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer.
  • INTENSIFIES YOUR EYESHADOW COLOR: The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks—it intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing.
  • GREAT FOR MULTIPLE COLORS: Sheer finish creates the perfect base for a wide range of eye looks.
  • HOW TO USE: Gently pat eye primer onto clean eyelid with your fingertip to create a smooth canvas for makeup.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.
No. 3
Milani Eyeshadow Primer - Nude (0.3 Fl. Oz.)
  • LIGHTWEIGHT, INVISIBLE PRIMER: Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding our lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. Our eyeshadow primer makes our eye shadow palettes pop with color!
  • WORKS ON ALL SKIN TONES: It goes on nude and dries invisibly; you’ll know it’s working by the professional and smooth look of your eyeshadow.
  • VEGAN, CRUELTY-FREE BEAUTY: Eyeshadow Primer is formulated to be the perfect base for your flawless style. Formula is vegan & never tested on animals.
  • TIPS & TRICKS: Swipe a small amount across each eyelid before applying eye makeup. Then choose your favorite eyeliner and eyeshadow shades to create a look that lasts all day.
  • WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
No. 4
Antique Beauty Eyeshadow Primer, 24- Hour Long Lasting, Smudge Proof, Waterproof, Eye Base Make Up, Suitable For All Skin Tones / 1 Count, 15 g /
  • Cream Formula: Experience the smooth and easy-to-apply texture that glides on effortlessly for a flawless finish
  • Long-Lasting Wear: With up to 24-hour wear, enjoy vibrant eyeshadows and eyeliners that last all day and night
  • Sheer Finish: The sheer concealer colors in this primer restore true eyeshadow colors and create a natural look
  • Suitable for All: This eyeshadow primer is perfect for all skin tones and types, ensuring a one-size-fits-all solution
SaleNo. 5
wet n wild Megalast Eyeshadow Primer, lightweight formula, inflused with Vitamin E
  • Preps Lids for Eyeshadow: Apply a small amount to each lid to extend the wear of any eyeshadow. Even the loosest glitter pigments adhere with ease.
  • Weightless Formula: No need to worry about your eyes feeling heavy. This eye primer is extra lightweight so you can wear it without even noticing it.
  • Vitamin E: This eyeshadow primer makeup is enriched with antioxidant-rich vitamin E.
  • Clear Finish: This primer dries clear so the only color you'll be showing off is from your favorite eyeshadow.
  • Cruelty-Free: Wet n Wild makeup products are never tested on animals and are always cruelty-free.
No. 6
Clinique Touch Base For Eyes Long Lasting Cream Eye Shadow and Primer | Safe For Sensitive Eyes, Nude Rose
  • NUDE-TONED CREAM SHADOW: Touch Base For Eyes is a versatile, nude-toned creamy eye shadow that comes in 3 shades: Canvas, Nude Rose, and Canvas Light.
  • WEAR IT ALONE: Apply this Clinique eye shadow alone to add a little color and glimmer to lids.
  • WEAR IT AS AN EYE SHADOW BASE: Touch Base For Eyes resists creasing, fading, and smudging.
  • THE CLINIQUE EYE SAFETY PROMISE: Like all Clinique eye makeup, Touch Base For Eyes is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers. It’s also allergy tested, 100% fragrance free.
  • BUILT ON DERMATOLOGICAL SCIENCE: As a dermatologist-guided brand, Clinique’s commitment to safety starts with skincare science. We partner with the best minds in dermatology and formulate for all skin types, tones, concerns—in service of all skin.
No. 7
Sorme Treatment Cosmetics Under Shadow Primer (0.18 oz) | Neutralizing Eyelid Primer for Crease-Proof Eye Makeup | Hydrating Cream Eyeshadow Primer | Cruelty-Free Eyeshadow Base and Under Eye Primer
  • VELVETY SMOOTH BASE: Sorme Treatment Cosmetics Under Shadow Primer is a creamy and lightweight eyeshadow base. It helps neutralize dark circles and red spots and gives you an evenly smooth canvas for your eye looks.
  • MAKES COLORS POP: Our eyeshadow primer dries to a matte finish and minimizes fall-out. It helps to intensify the color of your eyeshadows for easy-to-blend richly colored hues that can last all day without creasing.
  • EASY TO USE: Acing your base is easy with our eye shadow primer. Just dab on a small amount and blend it out with a small dense brush or your fingers. You can use it on your eyelids or as an under eye primer.
  • CARES FOR YOUR SKIN: Our hydrating eye primer is infused with vitamins and antioxidants to help freshen and protect the sensitive skin around your eyes.
  • MAKE UP YOU CAN FEEL GOOD ABOUT: Radiate beauty with our cruelty-free eyelid primer. Our makeup enhances how naturally stunning you are and is gentle enough for sensitive skin.
No. 8
Urban Decay Eyeshadow Primer Potion (Travel Size), Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible -0.16 fl oz
  • AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day. Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
  • PREVENT CREASING & FADING - Formulated with polymer technology, this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing and fading.
  • LIKE MAGIC - This creamy, nude eye primer dries invisibly to prep for the perfect bold or natural look on all skin tones, skin types & eye shapes. Our vegan, cruelty-free, and paraben-free formula is great for oily lids & crepey skin around the eyes.
  • PRO TIP - Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
  • PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
No. 9
Anastasia Beverly Hills - Mini Eye Primer
  • A travel-size water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.
  • Water-resistant and long-wearing
  • Cream formula glides on smoothly and creates the perfect base for eye shadow application
  • Helps ensure smooth, blendable application and smudge-free wear of matte, metallic and shimmer shadows and pressed pigment shades
  • Light-colored base enhances vibrancy, color payoff and durability of shadows and pressed pigments
  • English (Publication Language)
SaleNo. 10
NYX PROFESSIONAL MAKEUP Ultimate Shadow & Liner Primer, Eyeshadow & Eyeliner Primer - Light
  • Vegan Eye Primer: Infused with vitamin E to extend makeup wear, use this primer under eyeshadow and eyeliner for more vibrant, saturated color and no-smudge, no-crease, longwearing eye looks
  • Lightweight Formula: This formula is super creamy with a soft blurring effect; Wear it on its own for a lightweight, flawless natural look; Features a unique doe foot applicator for easy, smooth application
  • All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
No. 11
Urban Decay Anti-Aging Eyeshadow Primer Potion (Full Size), Nude Eye Primer, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base for Vibrant Color, Crease-free Eye Makeup - 0.33 fl oz
  • NUDE EYE PRIMER - Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eyelid primer that evens tone and texture, while keeping eye shadow bold and crease-free all day, even on oily lids!
  • AGE IS JUST A NUMBER - This eye primer measurably improves signs of aging over time. Dermaxyl helps smooth the look of wrinkles & Kalpariane plumps, firms & hydrates skin as it improves suppleness & elasticity. Ideal for mature skin around the eyes!
  • LIKE MAGIC - Optical blurring pigments create a soft-focus effect that minimizes redness and improves tone and texture, including the look of tired, hooded eyes.
  • EYE-POPPING LOOKS - Anti-Aging Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte and glitter eyeshadows, and ensures they remain vibrant all day long. Vegan, paraben-free, and cruelty-free.
  • PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
No. 12
NYX PROFESSIONAL MAKEUP Eyeshadow Base Primer, Skin Tone
  • Base Your Shadow On This: NYX Professional Makeup Eyeshadow Base is a cream eyeshadow primer in shades to ensure a smooth eyeshadow application, prolong the wear of your eyeshadow and even intensify the pigments
  • Intensify Eyeshadow: Intensify pigments and prime your lids for any look with this eyeshadow base; Use a light shade to brighten your eyeshadow color or the black primer to deepen, or go natural with the skin tone primer base shade
  • All Eyes On Eye Makeup: Complete your look with our full range of NYX Professional Makeup eye makeup products from eyeshadow palettes to mascara, eyeliners, concealers, setting sprays, and eyebrow products
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
No. 13
Revlon Eyeshadow Primer, ColorStay 24 Hour Eye Primer, Longwearing & Non-Drying Formula Infused wiith Shea Butter, 100 Universal, 0.33 Oz
  • Color stay technology for all day vibrant color and crease proof wear
  • Wears up to 24 hrs.
  • Create a smooth base for shadow with a custom sheaf butter care complex
  • Non-drying, non-greasy formula
  • Works on all skin tones
No. 14
ARTDECO Eyeshadow Base - Improves Eye Shadow Staying Power & Prevents Creasing - Creamy Consistency - Neutral Tones - Eye Makeup - Vegan - 0.16 Fl Oz
  • HIGHLIGHTS: With its smooth and creamy consistency, the Eyeshadow Base prevents eyeshadow from creasing and significantly enhances its staying power, intensity, and vibrancy.
  • FEATURES: As well as lasting longer, the eyeshadow applies more easily and smoothly. This means no fall out, which makes it ideal for contact lens wearers.
  • PERFECT BASE FOR EYE MAKE UP: The base also neutralizes the color of the eyelid. The perfect base for your magnificent eye make up!
  • APPLICATION: Use your finger or the Concealer & Camouflage Brush to apply a small amount of the primer to the entire eyelid. Leave for a short while to dry before starting to apply your eyeshadow as usual.
  • ARTDECO - AFFORDABLE LUXURY: ARTDECO is a family-owned business founded in 1985 and based in Germany with the vision to offer premium makeup at affordable prices. We guarantee premium quality without animal testing, and our ingredients have been selected based on strict criteria.
SaleNo. 15
COVERGIRL Lid Lock Up Eyeshadow Primer, Clear, All-Day, Dries Quickly, .06 Pound, Crease-Proof, Shadow Security, Maximizes the Wear and Intensity of Shadow, Preps Lids for All-Day Wear
  • PREP YOUR LIDS - Quick dry eyeshadow primer readying your eyelids for all day makeup
  • CREASE FREE - This eye primer locks in color and prevents creasing instantly
  • QUICK DRY - Gel dries quickly so you can breeze through your makeup application
  • CRUELTY FREE - All COVERGIRL products are Leaping Bunny Certified, meaning they are never tested on animals
  • PAIRS - This eye makeup primer pairs perfectly with the COVERGIRL TruNaked eyeshadow palette
No. 16
LAURA GELLER NEW YORK Waterproof Eye Spackle Eye Shadow Primer- Reduces the Appearance of Fine Lines-Lasts All Day -Universal
  • SPACKLE EYESHADOW PRIMER: This universal shade is formulated to work with any and all skin tones for a smooth, flawless canvas to prep your eye look.
  • WATERPROOF LONG WEARING FORMULA: Lock in your eye look to last! This longwearing eyeshadow base helps to prevent smudging, creasing and fading all day, with a waterproof finish too.
  • NEUTRALIZES DARK CIRCLES FOR A BRIGHTER LOOK: The color-locking pigments also help to neutralize any darkness, veins or discoloration on your eye area, creating a brighter look...even for mature eyes!
  • MATURE SKIN FRIENDLY: Hooded eyes and those with mature skin can enjoy a long-lasting eyeshadow look from day to night. With Spackle as your eyeshadow base, your colors and eyeliner will stay sharp and true from day to night!
  • HOW TO USE: Smooth onto lids before applying eyeshadow to prevent creasing or smudging. Apply to clean, dry lids to correct discoloration, can be used for dark under eye circles as well.
No. 17
Too Faced Shadow Insurance 24-Hour Eye Shadow Primer | Long Lasting + Waterproof, 0.2 fl. oz.
  • A vegan eyeshadow primer that helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear
  • This translucent formula protects against blue light damage & environmental stressors while fighting breakthrough oil and keeping shadows smooth, waterproof, and long-lasting
  • Formula is vegan
  • Cruelty Free Furever and Always
No. 18
NYX PROFESSIONAL MAKEUP Ultimate Shadow & Liner Primer, Eyeshadow & Eyeliner Primer - Medium
  • Vegan Eye Primer: Infused with vitamin E to extend makeup wear, use this primer under eyeshadow and eyeliner for more vibrant, saturated color and no-smudge, no-crease, longwearing eye looks
  • Lightweight Formula: This formula is super creamy with a soft blurring effect; Wear it on its own for a lightweight, flawless natural look; Features a unique doe foot applicator for easy, smooth application
  • All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
No. 19
Estée Lauder Double Wear Long-Lasting Stay-in-Place Eyeshadow Base 0.24 oz.
  • 15-HOUR LONG WEAR: This cream base for powder eyeshadow keeps your eyecolor in place with 15-hour staying power.
  • CREAM EYESHADOW BASE: Extends the wear of powder eyeshadow and keeps it smooth and crease-free.
  • FORMULA FACTS: Suitable for all complexions. Ophthalmologist-tested and dermatologist-tested. Fragrance-free.
  • FORMULA FACTS: Ophthalmologist-tested and dermatologist-tested. Fragrance-free.
  • HIGH-PERFORMANCE LONGWEAR: Discover the complete Double Wear Collection. From our #1 foundation, to concealer, eye liners and more, it's makeup that keeps up with your busy day. The flawless look you see in the morning is the look you keep all day.
No. 20
Erinde Single Beige Matte Eyeshadow Palette, Velvet Eye Shadow Compact Powder Primer Base Makeup, Neutral Nudes Naked Matte Pressed Powder Eye Shadow Palette, 06# Beige
  • 【PRESSED POWDER EYE SHADOW】 A series of eyeshadows with highly pigmented and long-lasting colors, including five shades: black, white, brown, purple, green, and beige making it easy to create beautiful eye makeup.
  • 【VELVET MATTE FINISH】 The eyeshadow palette has extra strong staying power. Velvety smooth powders glide on smoothly and blend effortlessly for a vibrant, fresh eye makeup look that lasts all day.
  • 【FULL COVERAGE EYESHADOW】Made with all-natural ingredients, our crease-proof powder applies evenly, blends well, and has zero fall off. Perfect for Mardi Gras, Easter, or any occasion that calls for a pop of color.
  • 【SUITABLE FOR ALL SKIN TONES】 Super pigmented and soft creamy powder, matches most skin tones to make the makeup look more beautiful.
  • 【PORTABLE & CRUELTY-FREE】 The mini square eyeshadow compacts are easy to pack, stack, store & carry. Stash them in your makeup bag, travel bag, pocket, purse, or backpack. We love animals and never test on them.

How to choose a good eye shadow bases and primers

Does the idea of finding a fantastic eye shadow bases and primers make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!

Your presence here indicates that you are interested in eye shadow bases and primers. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top eye shadow bases and primers products available right now. You might be wondering how we came up with the list. How was this buying guide developed?

First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top eye shadow bases and primers on the market right now!

The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:

Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top eye shadow bases and primers brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.

Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top eye shadow bases and primers based on those.

Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.

Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.

Customer ratings:  Would it be accurate to suggest that the eye shadow bases and primers were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.

Customer Reviews: Like ratings,  provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.

Seller Rank: This is very intriguing! Not only do you need a good eye shadow bases and primers, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.

Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your eye shadow bases and primers.

Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting eye shadow bases and primers for months and years to come.

Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.

Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.

These are the standards by which we selected our eye shadow bases and primers. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.

Why should you believe us?

There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what eye shadow bases and primers should you purchase in 2022?

This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on eye shadow bases and primers.