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The 8 Best liquid fabric softener of 2025

Are you trying to find liquid fabric softener among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!

We investigated and evaluated a number of the top-selling liquid fabric softener on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 20 hours of research and did 55 liquid fabric softener tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!

An overview of our top picks

Table of contents

The best liquid fabric softener you can buy today

No. 1
Gain + Odor Defense Liquid Fabric Softener, Super Fresh Blast Scent, 140 oz 190 Loads, HE Compatible
  • Bye-bye odor, hello super freshness*
  • Irresistible softness and nose-pleasing scent
  • Matches perfectly with other Gain Plus Odor Defense products for one amazing scent
  • Free of dyes
  • Works in all machines and water temperatures
No. 2
Downy Fabric Softener Liquid, April Fresh Scent, 140 fl oz, 190 Loads, HE Compatible, Downy Fabric Softener, Liquid Fabric Softener, Laundry
  • DUAL BENEFITS: Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid
  • ENHANCED FRESHNESS: Enjoy 3X more freshness with our fabric softener liquid, offering a longer-lasting scent
  • EASY TO USE: Simply measure and pour the liquid fabric softener into your machine's fabric softener drawer or directly into the agitator for long-lasting freshness
  • UNIVERSAL COMPATIBILITY: Our Downy fabric softener is safe on all washing machines, making it a versatile choice for your laundry needs
  • LAUNDRY ESSENTIAL: Make this fabric softener liquid a part of your regular laundry routine for softer, fresher clothes
No. 3
Downy Infusions Laundry Fabric Softener Liquid, CALM, Lavender and Vanilla Bean Scent, 56 fl oz
52,341 Consomer Reviews
Downy Infusions Laundry Fabric Softener Liquid, CALM, Lavender and Vanilla Bean Scent, 56 fl oz
  • Liquid Fabric Softener designed with luxurious scent that lasts 3X longer vs. leading liquid laundry detergent from wash until wear
  • Lavender Fabric Softener scent with notes of freesia, vanilla, and musk
  • Fabric Softener Liquid works in the washer to soften laundry to the touch, for an irresistible laundry experience
  • Downy Fabric Softener is compatible with all washing machines, including HE washing machines
  • Reduce static cling and elevate the scent of your laundry routine with Downy Infusions Dryer Sheets and In-Wash Laundry Scent Booster Beads
  • Combine Downy Fabric Softener with Downy Scent Booster Beads and Downy Dryer Sheets with your favorite Laundry Detergent for the best laundry experience
No. 4
Downy Fabric Softener Liquid, April Fresh Scent, 44 fl oz, 60 Loads
  • 2 in 1: Soft and Fresh
  • 3X more freshness** ** Longer-lasting scent vs. Tide Original liquid.
  • April Fresh scent
  • Just measure and pour into your washer’s fabric softener dispenser drawer or directly into the agitator for long-lasting freshness
  • Safe on all washing machines
No. 5
Gain Fabric Softener, Original Scent, 140 fl oz, 190 Loads, HE Compatible, Packaging may vary
  • IRRESISTIBLE SCENT: A light scent of dewy spring freshness
  • INDULGENT SOFTNESS: Makes your clothes softer, decreases static and adds more amazing Gain scent
  • LONG-LASTING SCENT: Now with AromaboostTM for weeks of lasting freshness
  • FULL LINE-UP OF PRODUCTS: Available in matching scents across Laundry Detergent, Scent Booster Beads and Dryer Sheets
  • WORKS IN ALL MACHINES: Compatible with top load, front load, High efficiency (HE), or non-HE
SaleNo. 6
Suavitel Complete Liquid Fabric Conditioner, Laundry Fabric Softener with Fabric Protection Technology, Morning Sun, 100 fl oz, Enough Liquid For 100 Small Loads
  • One 100 fl oz Bottle of Suavitel Complete Liquid Fabric Conditioner, Laundry Fabric Protection Technology (1), Morning Sun Scent
  • Enough liquid for 100 small loads
  • Our Fabric Protection Technology (1) shields your garments from fading and preserves their vibrancy, ensuring your favorite clothes stay looking fresh and dynamic
  • Our Pilling Protection (1) feature helps provide fabric protection against pilling formation caused by damage or friction during the washing cycles
  • All day odor protection (2) for fresh and pleasant-smelling clothes
No. 7
Downy WrinkleGuard Liquid Fabric Softener and Conditioner, Fresh, 48 fl oz 48 Loads, Pack of 2
  • Enjoy all day in-wear wrinkle protection for your clothes with Downy WrinkleGuard Liquid Fabric Softener
  • A laundry care game-changer: WrinkleGuard fabric conditioner protects clothes from wrinkling while you wear them
  • This powerful anti-wrinkle formula penetrates fibers to soften and relax fabric, improving the flexibility and resiliency of clothes
  • Enjoy the same Downy softness, freshness and power against stretching, fading and fuzz
  • Safe to use in both HE and non-HE washing machines; just measure and add to your washer's dispenser
No. 8
Downy Free & Gentle Fabric Softener (Fabric Conditioner), 140 fl oz, 190 Loads, Hypoallergenic
  • Hypoallergenic and dermatologist-tested
  • Gentle on sensitive skin
  • Free of dyes and perfumes
  • Just measure and pour into your washer’s fabric softener dispenser drawer or directly into the agitator
  • Safe on all washing machines
No. 9
Downy Fabric Softener Liquid, Clean Breeze Scent, 44 fl oz, 60 Loads
  • 2 in 1: Soft and Fresh
  • 3X more freshness** ** Longer-lasting scent vs. Tide Original liquid.
  • Clean Breeze scent
  • Just measure and pour into your washer’s fabric softener dispenser drawer or directly into the agitator for long-lasting freshness
  • Safe on all washing machines
No. 10
Gain Liquid Fabric Conditioner, Moonlight Breeze Fabric Softener, 190 loads, 140 fl oz
  • Seriously good scent that lasts and lasts
  • Use with Gain laundry detergent and keep your laundry smelling great even after six weeks
  • Softer clothes with that ah-mazing Gain scent
  • Keeps your laundry fresher for longer
  • Releases fresh scent all day long
No. 11
Gain Laundry Liquid Fabric Softener, Original Scent, Fabric Conditioner, 44 fl oz, 60 Loads
  • Enjoy more softness per drop* *Vs. previous non-club bottled formula
  • With AromaBoost technology for weeks of lasting freshness* *From wash until wear
  • Add more of the Original Gain Scent you love when you use with Gain Laundry Detergent, Gain Scent Boosters, and Gain Sheets
  • Made with 100% renewable wind power electricity
  • Works in top- and front-load washers
No. 12
Gain Fabric Softener, Spring Daydream, 140 fl oz, 190 Loads
  • IRRESISTIBLE SCENT: A light scent of dewy spring freshness
  • INDULGENT SOFTNESS: Makes your clothes softer, decreases static and adds more amazing Gain scent
  • LONG-LASTING SCENT: Now with AromaboostTM for weeks of lasting freshness
  • FULL LINE-UP OF PRODUCTS: Available in matching scents across Laundry Detergent, Scent Booster Beads and Dryer Sheets
  • WORKS IN ALL MACHINES: Compatible with top load, front load, High efficiency (HE), or non-HE
No. 13
MRS. MEYER'S CLEAN DAY Liquid Fabric Softener, Infused with Essential Oils, Paraben Free, Honeysuckle, 32 oz (32 Loads)
  • Liquid fabric softener adds freshness while reducing static from clothes
  • Fabric softener made without parabens, phthalates, or animal-derived ingredients
  • A biodegradable formula fabric softener, safe for use in high efficiency and conventional washing machines
  • Use laundry softener for up to 32 loads per bottle to make your fabric smell fresh, and feel fluffy and soft
  • Mrs. Meyer's produces Leaping Bunny Certified cruelty free formula fabric softeners.
No. 14
Snuggle Blue Sparkle Liquid Fabric Softener, 2X Concentrated, 200 Loads, 80 Fl Oz
  • Snuggle's original Blue Sparkle scent is a fresh and clean blend of white floral and bright green citrus notes that snuggle up to warm woody notes and soft musk for a comforting, long-lasting freshness your family will love.
  • Using fabric softener in the wash can provide better softness, better freshness, reducing wrinkles, and reducing static cling to the fabrics in your clothes, towels, and sheets.
  • This concentrated formula delivers 2X more softening in every drop so now you don't have to use as much to leave your clothes Snuggly soft.
  • Safe for standard and high efficiency (HE) washing machines.
  • Includes one 80-ounce bottle of Snuggle 2X Concentrated liquid fabric softener in the Blue Sparkle scent, enough for 200 loads.
  • Packaging may vary
SaleNo. 15
Suavitel Complete Liquid Fabric Conditioner, Laundry Fabric Softener with Fabric Protection Technology, Field Flowers, 46 oz, Enough Liquid For 46 Small Loads
  • One 46 oz Bottle of Suavitel Complete Liquid Fabric Conditioner, Laundry Fabric Protection Technology (1), Field Flowers Scent
  • Enough liquid for 46 small loads
  • Our Fabric Protection Technology (1) shields your garments from fading and preserves their vibrancy, ensuring your favorite clothes stay looking fresh and dynamic
  • Our Pilling Protection (1) feature helps provide fabric protection against pilling formation caused by damage or friction during the washing cycles.
  • All day odor protection (2) for fresh and pleasant-smelling clothes
  • Color protection (1) and fewer wrinkles (1) for vibrant garments
  • Irresistible softness and freshness
  • Irresistible softness and freshness
  • New bottle design with handle for easy pouring
  • 46 Small Loads
No. 16
Downy Ultra Laundry Fabric Softener Liquid, April Fresh Scent, 168 Total Loads (Pack of 3)
  • Downy Ultra Liquid Fabric Conditioner is a fabric softener that protects clothes from stretching, fading, and fuzz
  • With half the packaging (versus 51 OZ bottle), Downy Pouch is easy to pour and easy to store
  • Downy Pouch takes up less shelf space (versus 51 OZ bottle)
  • Fights static cling and softens fabrics
  • Long-lasting scent helps keep clothes smelling fresh
No. 17
Snuggle Exhilarations Liquid Fabric Softener, Lavender and Vanilla Orchid, 2X Concentrated, 188 Loads
  • Find your serenity with White Lavender & Vanilla Orchid scent, an immersion of fresh lavender and white floral notes blended together with cozy vanilla, warm woods, and musk.
  • Using fabric softener in the wash can provide better softness, better freshness, reducing wrinkles, and reducing static cling to the fabrics in your clothes, towels, and sheets.
  • Add Snuggle brand liquid fabric softener during the final rinse cycle or use an automatic dispenser for added convenience.
  • Safe for standard and high efficiency (HE) washing machines
  • Includes one 80 ounce bottle of Snuggle liquid fabric softener, enough for 188 loads.
SaleNo. 18
Snuggle Liquid Fabric Softener, SuperFresh Spring Burst, Eliminates Tough Odors, 2X Concentrated, 150 Loads
  • Snuggle Plus SuperFresh liquid fabric conditioner features the Snuggly softness you love, plus odor eliminating technology. It doesn’t just mask tough odor, it helps eliminate it and releases Snuggly freshness.
  • Snuggle Plus SuperFresh is the first-ever odor fighting regimen with liquid fabric conditioner, dryer sheets, and freshness boosters designed to help eliminate tough odor and keep your favorites fresh.
  • This concentrated formula delivers 2X more Snuggly softness in every drop vs our standard Snuggle SuperFresh liquid fabric softener, so you don’t have to use as much to leaves your clothes feeling soft and smelling fresh.
  • Safe for standard and high efficiency (HE) washing machines
  • This package includes one 75-ounce bottles of Snuggle SuperFresh 2X concentrated liquid fabric softener in Spring Burst scent, enough for 150 loads.
No. 19
Ensueño - Max Liquid Fabric Softener- With Long-Lasting Freshener And Wrinkle Eliminating formula, Violet Bouquet Scent - (125 oz)
  • Household Products - Our fabric softener liquid will delight the nose with crisp spring aromas; Keep your clothes soft and smelling fresh after each wash with our long-lasting fragrance technology; An absolute laundry supplies necessity
  • Maintain Colors - Color-safe formula is gentle on your clothes and helps protect against static cling by neutralizing the negative charge on fabrics; Scent booster laundry softener freshens and softens for snuggle comfy great-smelling clean clothes
  • Essential Home Odor Cleaner - Biodegradable formula that breaks down safely without harming the earth; Safe for standard and high efficiency (HE) washing machines; One capful before adding your clothes or sheets will eliminate any funk smell
  • Improved Formula - Powerful revolutionary microcaps technology guarantees "touch release" freshness up to 35 days after cleaning; Simply rub your clothing to activate the fragrance infusions releasing freshness into the air
  • Dewrinkle Guard - Reduces more wrinkles than detergent liquid soap alone and helps condition fabrics to prevent stretching fading and fuzz; Our softening formula is proven to make ironing easier once out of the dryer or washer
No. 20
Method Fabric Softener; Beach Sage; 53.5 Ounces; 45 Loads; 1 pack; Packaging May Vary
  • Contains (1) 53.5 ounce bottle of liquid fabric softener
  • Made with plant-based softening power
  • For both HE and standard washers
  • Leaves laundry freshly scented, soft and fluffy
  • Reduces static cling, makes ironing easier
  • Cruelty free. Tested by people, not on animals
  • This beach sage fragrance is like a morning stroll along a misty beach

How to choose a good liquid fabric softener

Does the idea of finding a fantastic liquid fabric softener make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!

Your presence here indicates that you are interested in liquid fabric softener. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top liquid fabric softener products available right now. You might be wondering how we came up with the list. How was this buying guide developed?

First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top liquid fabric softener on the market right now!

The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:

Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top liquid fabric softener brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.

Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top liquid fabric softener based on those.

Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.

Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.

Customer ratings:  Would it be accurate to suggest that the liquid fabric softener were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.

Customer Reviews: Like ratings,  provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.

Seller Rank: This is very intriguing! Not only do you need a good liquid fabric softener, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.

Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your liquid fabric softener.

Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting liquid fabric softener for months and years to come.

Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.

Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.

These are the standards by which we selected our liquid fabric softener. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.

Why should you believe us?

There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what liquid fabric softener should you purchase in 2022?

This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on liquid fabric softener.