Are you trying to find makeup among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!
We investigated and evaluated a number of the top-selling makeup on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 24 hours of research and did 19 makeup tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!
An overview of our top picks
Table of contents
The best makeup you can buy today
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
- Waterproof Matte Liquid Eyeliner: Get the perfect long lasting cat eye look with NYX Professional Makeup Epic Ink eyeliner, with a matte black finish
- Precise Tip: Our ultra precise tip is flexible and Easy to Use; Every stroke is unbelievably fluid for a defined finish; Control the thickness of your lines by pressing down just a touch; Fine and natural, broad and bold, the look is always up to you
- All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
- ULTRA-GLOSSY TINTED LIP OIL: Drench lips in an addictive sheer wash of ultra-glossy color with this revitalizing tinted lip oil.
- NON-STICKY FORMULA: The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula with a fresh minty scent.
- INFUSED WITH NOURISHING INGREDIENTS: Infused with nourishing oils such as apricot oil, avocado oil, jojoba oil and pomegranate oil.
- MULTI-PURPOSE: Can be worn on its own or over lipstick.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
- BALANCE-N-BRIGHTEN COLOR CORRECTING POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
- MEDIUM: Get this award-winning powder foundation in the perfect shade for medium skin with neutral undertones.
- SELF-ADJUSTS TO MATCH YOUR SKIN TONE: Treat yourself to a baked powder foundation that nourishes as it perfects. This natural demi-matte formula gives you creamy coverage that's packed with antioxidants Centella Asiatica and White Tea Extracts for soothing hydration all day long
- PERFECT FOR : This one's a crowd-pleaser. Perfect for even mature skin, uneven complexions, and those with fine lines and wrinkles, the light and airy baked powder foundation gives you a flawless face without feeling (or looking) cakey and heavy, no matter your skin type.
- HOW TO APPLY: Swirl your brush in the foundation powder. Then, stroke on your face, blending outward and upward. Repeat to build coverage.
- Glow Enhancing Make Up: Instantly hydrate and luminize your skin for an all over, natural glow with Lumi Glotion; This liquid face and body highlighter delivers an illuminating color tint to enhance your skin’s natural glow
- Hydrating Makeup Highlighter: Our glow lotion is infused with glycerin and shea butter for all day hydration; Available in 4 shades for all skin tones, the glow drops can be worn alone, under foundation, or on target areas for a more luminous effect
- Liquid Highlighter to Glow: Use Lumi Glotion illuminator to get a healthy, sun kissed glow with no sun; Try our complete line of bronzing drops, bronzers, luminizers, glow enhancing lotions
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- LONGWEARING, WATERPROOF EYELINER: Our cult-classic, longwear pencil eyeliner has an updated, waterproof formula that lasts up to 24 hours and has a smooth, creamy glide
- UP TO 24 HOUR WEAR: This Revlon eyeliner stays put for up to 24 hours for bold, smudge-proof looks that stay with you all day
- BUILT-IN SHARPENER: Includes built-in sharpener to get sharp, precise lines and built-in smudger to blend and soften color for a smoldering, smoky eye look
- VERSATILE LINER LOOKS: Create a multitude of eyeliner looks from defined to dramatic, winged liner, cat eye liner, and more
- 10 INTENSE SHADES: Available in 8 ophthalmologist-tested shades that glide on smooth
- A soothing formula that gently cleanses: micellar water leaves skin feeling/looking healthy and hydrated; formulated to be gentle on even the most sensitive skin; easily removes makeup without over-drying skin.
- A multi-purpose cleanser powered by micelle technology: Micelles work like a magnet to gently cleanse, while removing makeup, dirt, sunscreen, and excess oil all in 1 step; No rinsing, no harsh rubbing- just clean, refreshed skin.
- Dermatolgist and Ophthalmologist tested for safety: safe for use on face, lips and eye area. Approved by Cruelty-Free International under the Leaping Bunny Program. Vegan formula is oil-free, paraben-free, fragrance-free, sulfate-free and silicone free.
- America's #1 Micellar Water Brand: there's a reason one bottle is sold every 3 seconds!* *Source: Nielsen Measured Mass Market, Full Year 2022, Unit Sales
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
- Pack of 20 individually wrapped moistened Neutrogena Makeup Remover Wipe Singles. Individually wrapped facial towelettes are perfect for on-the-go use. Protected from drying out, you always have a fresh wipe for complete cleansing & makeup removal
- Makeup remover face cleansing towelettes work to dissolve all traces of dirt, remove bacteria, impurities, oil and makeup on skin while also removing pollution, sweat and sunscreen, for superior cleansing and makeup removing power at your fingertips
- Facial cleansing wet wipes are ophthalmologist-, dermatologist-, and allergy-tested and gentle on the eye area. The effective formula removes up to 99% of makeup--even stubborn waterproof mascara--without tugging
- Single-use wipes are disposable and thoroughly cleanse skin gently and leave behind no heavy residue, so there's no need to rinse. Plus, they're great to use in a daily beauty or skincare routine for a refreshing self-care experience anywhere
- Our Clean Promise to you and the Planet. These facial cleansing wipes are made with 100% plant-based cloth, and are formulated without phthalates, parabens, sulfates, alcohols, soaps, or dyes
- Diameter: 2.87inch X 2.7inch 0.6inch thickness.
- Velour facial powder puff, makeup puff, body puff
- Professional makeup tool, set of 8
- For use on face & body, for liquid foundation, immerse the puff in water and squeeze dry before use
- Gives your skin a boost of hydration for a satin finish which doesn't flake.
- Available in 23 different shades.
- Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
- Koccido Makeup Brushes Set : We've designed a comprehensive makeup combination kit that caters to diverse beauty requirements, enhancing the convenience of your makeup routine. Every beauty aficionado deserves to own a kit like this!
- Comprehensive Makeup Brush Set : This set includes 13 makeup brushes and a storage bag. In addition, we also prepare a silicone face-pack brush, a sponge egg set, and two silicone lip brush, a brush cleaning egg, and a silicone facial cleansing brush. This set is a good choice for beauty lovers.
- Soft and Comfortable Bristles : The bristles of our makeup brush set are made of high-quality fiber. The bristles are rich, soft and fluffy, and will not fall off easily. They can better grasp the powder and spread evenly on the face, which not only makes your makeup more natural, but also gentle and non-irritating to the skin.
- Rugged Handle : The makeup brush set is made of sturdy materials, which will not break easily when used in daily life. The handle is designed to fit the palm of the hand and is ergonomically designed, and it will not fall easily when using it.
- Multifunctional use : Each product in our makeup brush set is very practical. It can not only meet your makeup needs for eyes, cheeks, and lips, but also apply to a variety of cosmetics, including foundation, BB cream, powder, concealer, isolation liquid, and can be used for a long time.
- 6PCS Lip Tinted and Face Blush: This multi-use lip tint can be used not only as a lip gloss but also as an eyeshadow and blush
- Moisturizing Effect: This lip tint is enriched with moisturizing and hydrating ingredients to moisturize and nourish dry and chapped lips. It forms a long-lasting coating that retains colorants and moisture without drying out the lips
- 6 Shades Face Blush: Each Liquid Blush Makeup color is very practical. After application, it can weaken the skin tone and highlight the natural beauty. Creamy velvet texture, matte velvet mist makeup, smooth and fit, with a liquefied mist makeup effect
- Easy to Use: Apply the lip tint to the lips until the stain is even and your lips look voluminous, then leave it to dry to reveal a natural matte finish. If you want to apply it to the cheeks, apply 3 to 6 dots, blending the formula gently with your fingertips or other tool until the desired effect is presented
- Waterproof and Long Lasting: This pigments lip stain is long-lasting, waterproof, natural Looking, good ideal for everyday wear, stays on all day
- Full-Face Versatile Application: Perfect for cream, foundation, concealer, powder, liquid, and eyeshadow
- Vegan & Skin-Friendly: Made with synthetic fibers, gentle on sensitive skin, precise edges for detailed application
- Durable & Easy to Maintain: Quick-drying, shed-resistant after cleaning, easy to clean, and retains softness and shape
- Flawless Finish: Dense, soft bristles ensure even, streak-free coverage. Ergonomic PP handle for easy grip
- High-Performance Sponge: Latex-free, non-absorbent, expands when wet, delivering smooth, full coverage
- VIBRANT, BLENDABLE COLOR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color.
- FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of color wherever you want it.
- SMOOTH FINISH: The non-greasy, lightweight & nourishing formula glides on and blends seamlessly, melting into your skin for a fresh and flattering finish.
- NOURISHES & REFRESHES SKIN: Infused with Shea Butter to nourish skin for a smooth finish while Vitamin E brings a refreshing moisture boost.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
- Fat Oil Lip Drip Lipgloss: Serve glossy, shiny lip makeup looks with our non-sticky lip oil gloss. Our lip gloss is infused with vegan squalane and rich in shine. This hydrating lip gloss delivers up to 12 hours of hydration and protection
- Find Your Lip Oil Look: Our 8 universally flattering lip glosses complement a wide range of make up looks. Wear your tinted lip gloss solo for a soft lip tint and hint of lip color, or pair it with your favorite lip product for added intensity
- Lip Products for the Perfect Pout: Doll your lips in creamy, long lasting perfection; Try our complete line of lip makeup including liquid lipstick, lip gloss, lip cream, lip liner and butter gloss
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
- Twin Pack with 25 count of ultra-soft, pre-moistened Neutrogena Makeup Remover Wipes with a micellar-infused triple emollient formula remove waterproof makeup and cleanses skin while leaving it feeling refreshed, soft, smooth and conditioned
- Makeup remover face cleansing towelettes work to dissolve all traces of dirt, remove bacteria, impurities, oil and makeup on skin while also removing pollution, sweat and sunscreen, for superior cleansing and makeup removing power at your fingertips
- Facial cleansing wet wipes are ophthalmologist-, dermatologist-, and allergy-tested and gentle around the eye area. The effective formula removes up to 99% of makeup--even stubborn waterproof mascara--without tugging
- Makeup remover wipes are disposable and thoroughly cleanse skin, leaving behind no heavy residue so there's no need to rinse
- Facial cleansing wipes are great to use in a daily beauty or skincare routine for a refreshing self-care experience at-home
- Shapes, defines, and fills in brows for a natural, polished look
- The dual-sided design applies color with the fine tip liner on one side and tames and combs brows with the other to create defined-looking eyebrows with a flawless arch
- Use the spoolie brush to comb eyebrows into desired shape, fill in brows using small fine strokes of the liner, and lock it all in with the Clear Eyebrow Wax for a look that lasts all day
- In shade Neutral Brown: for medium brown hair
- All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin. Can be used in multiple shades to contour and highlight.
- Anti-Aging Concealer: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
How to choose a good makeup
Does the idea of finding a fantastic makeup make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!
Your presence here indicates that you are interested in makeup. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top makeup products available right now. You might be wondering how we came up with the list. How was this buying guide developed?
First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top makeup on the market right now!
The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:
Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top makeup brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.
Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top makeup based on those.
Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.
Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.
Customer ratings: Would it be accurate to suggest that the makeup were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.
Customer Reviews: Like ratings, provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.
Seller Rank: This is very intriguing! Not only do you need a good makeup, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.
Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your makeup.
Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting makeup for months and years to come.
Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.
Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.
These are the standards by which we selected our makeup. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.
Why should you believe us?
There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what makeup should you purchase in 2022?
This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on makeup.
