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The 8 Best natural mascara of 2025

Are you trying to find natural mascara among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!

We investigated and evaluated a number of the top-selling natural mascara on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 17 hours of research and did 32 natural mascara tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!

An overview of our top picks

Table of contents

The best natural mascara you can buy today

No. 1
bareMinerals Strength & Length Serum-Infused Black Mascara with Plant-Based Lash Serum, Lengthens, Lifts + Defines Lashes for Healthier Lashes, Vegan
  • 100% Felt their lashes were dramatically longer, instantly and after 8 weeks
  • Safe for contact lens wearers
  • Washes off easily with makeup remover
  • Vegan
  • This is clump-proof.
No. 2
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
  • If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
  • NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
  • DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
  • CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
  • CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
No. 3
Burt’s Bees 100% Natural Nourishing Mascara, Black Brown - 0.4 Ounce
  • EASY TO USE NATURAL MASCARA: Burt’s Bees 100% Natural Nourishng Mascara comes in a convenient easy-to-use applicator and accentuates all eye colors and shapes
  • STRENGTHEN & CONDITION EYELASHES: Our brush and formula work together to instantly give you long-lasting definition and softly nourish lashes
  • LENGTHEN AND DEFINE: This nourishing mascara lengthens and defines upper and lower lashes instantly for a beautiful natural look
  • NATURAL MAKEUP: 100% natural mascara is made with Jojoba Oil and naturally moisturizing Glycerin which is gentle enough for the delicate eye area
  • SAFE FOR SENSITIVE EYES: Ophthalmologist-tested and safe for sensitive eyes and contact lens wearers. Formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances. Never tested on animals
SaleNo. 4
Covergirl Lash Blast Cleantopia Mascara, Volumizing, Smudge-Proof, Vegan Formula, Extreme Black 800, 1 Count
  • Plant-powered clean mascara for voluminous lashes.
  • Infused with cellulose plant fibers, aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil​.
  • Vegan formula.
  • Formulated without parabens, mineral oil, talc, fragrance, or sulfates.
  • 72% natural-origin ingredients.
No. 5
YuYa Cruelty-Free Makeup - Natural Oil Mascara for Long, Voluminous Lashes - Basic Must-Have for Any Makeup Routine!
  • NATURAL INGREDIENTES: Enjoy the properties of the 10 natural oils in its formula: avocado, wheat, castor, jojoba, argan, coconut, mamey, olive and sunflower seed oil
  • A BASIC MUST HAVE: No makeup routine is complete with a nice mascara to help you get that powerful and intense gaze by framing your eyes
  • LONG, LONG EYELASHES: Thanks to its incredible formula and practical applicator you can get eyelashes that are visibly longer with this mascara
  • VOLUMINOUS: To get incredible volume for your natural look, this mascara helps you strenghten your eyelashes so they can naturally frame your eyes
  • EASY TO USE: Take advantage of the small applicator and use it from the base of your eyelashes all the way to the tip with a uniform coat to make sure it doesn't stick and avoid bumps
SaleNo. 6
Maybelline Green Edition Mega Mousse Mascara Makeup, Smooth Buildable and Lightweight Volume, Formulated with Shea Butter, Very Black, 1 Count
  • Green Edition Mega Mousse Mascara: A high performing lightweight volumizing mascara formulated with shea butter for smooth, buildable all day volume as light as mousse; Bio-based fiber brush gives mega lash impact in 3 washable mascara shades
  • Clean Mascara: Features 99% natural-origin ingredients, a vegan and clean formula, and the tube, excluding wiper, cap and brush are made with 95% recycled plastic; Allergy and ophthalmologist tested and suitable for contact lens wearers
  • Maybelline Green Edition: A collection of high performing makeup, committed to a better world; This collection features Mega Mousse Mascara, Balmy Lip Blush, and Superdrop Tinted Oil
  • Create any look with Maybelline: foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping matte lipstick to a plumping lip gloss
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
No. 7
Perricone MD No Makeup Mascara | 2-in-1 Lash Treatment and Mascara | Creates the appearance of more lifted, thicker lashes, Nourishes, conditions and strengthens lashes over time
  • 2-In-1 lash treatment and mascara
  • Nourishes, conditions and strengthens eyelashes with each application
  • Creates the appearance of more lifted, longer, fuller Eyelashes
No. 8
Vegan Brown Mascara for Sensitive Eyes, Natural Hypoallergenic mascara, Buildable Lengthening and Volumizing for Natural Looking, Cruelty Free, Ophthalmologist Tested- By Gaya cosmetics
  • VEGAN LUXURY MASCARA FOR SENSITIVE EYES - Ophthalmologically tested, suitable for sensitive eyes and contact lenses wearers. Our Ultra Black Colour Conditioning Mascara is a Unique Masterpiece
  • ANIMAL CRUELTY FREE SAFE EYE LASH ENHANCER - Paraben Free with No Harmful Ingredients. Makes Thin Fine Upper & Lower Eyelashes Longer & Thicker. Suitable for Contact Lenses
  • BUILDABLE VOLUME CONTROL WITH PROFESSIONAL CURVED WAND - Full Boost on Lashes by Building, Volumizing & Extending Them. Natural Looking Impact or Voluminous Thick Fake False Effect Without Falsies or Extensions
  • SEPARATE & LENGTHEN LASHES WITH NO CLUMPS - Length Defining Top Coat Mascara with Smudgeproof Silicone Brush. No Clumping & Won't Smudge Under the Eyes. Clear Definition for Great Extended Super Blast Lashes
  • LONG LASTING YET EASY TO APPLY & REMOVE - 3d Conditioning Best Selling Mascara. Add the Blackest Eyelash Volumizer to Your Travel Sized Make Up Cosmetics Gifts List. Wear for an Amazing Epic Look
SaleNo. 9
Physicians Formula Organic Wear All Natural Fake Out Mascara Black, Dermatologist Tested
  • Organic lash boosting complex, natural silk cotton, and natural fibers condition, thicken, and separate each lash
  • Volumizing and lengthening formula
  • Recyclable eco-brush defines each lash with ultra-soft plastic bristles.
SaleNo. 10
2 Pack 4D Silk Fiber Black Waterproof Mascara Natural Lengthening Thickening Lash Mascara No Clumping Smudge-proof Mascara Lasting All Day
  • 【INSTANT VOLUME & LENGTH】Mimido Waterproof Mascara instantly adds volume and length to your lashes, creating defined, fuller, fan-shaped lashes with just one application.Makes eyes appear 1.4x magnified.
  • 【NO CLUMPING AND SPIDER LEGS】 Our mascara volume and length brush can easily create gorgeous and perfect eyelashes. Say goodbye to clumps, flakes, spider legs and unnatural lashes. At the end of the day, simply remove with your favorite makeup remover.
  • 【WATERPROOF AND LONG LASTING】This waterproof, long-lasting mascara ensures your lashes stay long, thick and thick all day long despite the onslaught of rain, tears and sweat.
  • 【NATURAL & HYPOALLERGENIC】The natural, non-toxic formula will protect your eyes. This waterproof mascara black contains gentle ingredients that are safe and friendly for sensitive eyes and contact lens wearers.
  • 【24-Hour Customer Service】Mimido is committed to providing you with the highest quality products and services. If you are not satisfied with the quality of our telescopic mascara, we offer 100% refund.

How to choose a good natural mascara

Does the idea of finding a fantastic natural mascara make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!

Your presence here indicates that you are interested in natural mascara. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top natural mascara products available right now. You might be wondering how we came up with the list. How was this buying guide developed?

First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top natural mascara on the market right now!

The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:

Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top natural mascara brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.

Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top natural mascara based on those.

Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.

Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.

Customer ratings:  Would it be accurate to suggest that the natural mascara were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.

Customer Reviews: Like ratings,  provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.

Seller Rank: This is very intriguing! Not only do you need a good natural mascara, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.

Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your natural mascara.

Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting natural mascara for months and years to come.

Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.

Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.

These are the standards by which we selected our natural mascara. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.

Why should you believe us?

There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what natural mascara should you purchase in 2022?

This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on natural mascara.