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The 8 Best purple shampoos of 2025

Are you trying to find purple shampoos among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!

We investigated and evaluated a number of the top-selling purple shampoos on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 14 hours of research and did 49 purple shampoos tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!

An overview of our top picks

Table of contents

The best purple shampoos you can buy today

No. 1
Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
  • Removes dull yellow in gray white hair
  • Leaves hair shiny without residue
  • Renews and refreshes faded highlights.
SaleNo. 2
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
  • Toning Sulfate Free Shampoo & Conditioner: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo and Conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
  • Hydrating Formula: Color-treated hair requires special care. This moisturizing shampoo and conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
  • For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
  • Vegan Shampoo and Conditioner: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
No. 3
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
  • Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair.
  • Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash.
  • Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones.
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse.
  • So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning).
SaleNo. 4
Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)
  • Gently Cleanse Blonde Hair & Remove Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo toner for blonde hair, which will remove brassiness & neutralize yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.
  • Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool & even tone. Infused with antioxidant grape extract + silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look & feel with this nourishing formula.
  • Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo toner is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.
  • How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. For best results, follow with No Yellow Purple Mask toner as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture. *Pro Tip: Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones
  • Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness.
No. 5
Redken Purple Shampoo with Violet Pigment, Blonde Hair Toner, Color Depositing Formula, 10.1 fl.oz.
  • Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones
  • Benefits: With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result
  • Additional Benefits: Cleanses, strengthens and adds softness. With salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave hair color cool and bright
  • Suggested Use: Use 2-3 times a week. Apply and leave on for 3-5 minutes. Anti-Brass pigmented purple formula with protein, amino acids and glycerin to ensure brighter, cooler blonde hair
  • Blondage: Nourishes, increases smoothness and shine, and strengthens blonde hair for less breakage. Color correct and neutralize unwanted yellow undertones for brassiest blonde hair
SaleNo. 7
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
  • “I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess
  • Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
  • Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
  • How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
  • Cruelty free, keratin safe free of sulfates, parabens + phthalates
SaleNo. 8
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz
  • [COLOR BRIGHTENING] Luseta Purple Shampoo and Conditioner is specially made for blonde & gray hair with richness and neutral formula
  • [CLEAN AND REPAIR] Shampoo gently cleans hair, eliminates brassy and yellow tones in blondes and repairs split ends
  • [PROTECT HAIR] Conditioner helps promote glossiness and protect hair from heat or natural environmental damages
  • [SAFE PRODUCTS] Free of Sulfate, Paraben and Gluten; PH balance: shampoo pH 5.5 - 6.5, conditioner pH 4.5 - 5.5
  • [COLOR SAFE] Salon quality shampoo & conditioner safe on color treated hair
No. 9
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair, Anti-Brassiness, Moisturizing, Color-Safe, Silver & Glowing, Corrects Yellow Tones, 12.8 Fl Oz Each, 2 Pack
  • SHINE ON Silver Shampoo cleanses and removes dulling residue while replenishing your hair so your true silver tones shine through
  • MOISTURIZE WITHOUT WEIGH DOWN Silver Conditioner nourishes without weighing down, leaving hair softer and more manageable
  • FORMULATED FOR GREY HAIR Without natural UV protection grey hair is susceptible to yellowing. Our purple formula works to fight brassiness, correct yellow tones, and keep your hair looking healthy and strong
  • INFUSED WITH BIOTIN Our Silver & Glowing Shampoo and Conditioner are free of parabens and infused with biotin, known to support healthy-looking hair
  • EASY TO USE Silver & Glowing Shampoo and Conditioner are easy to use: Simply massage shampoo into wet hair, lather, and then rinse. Follow with our Silver Conditioner. Massage conditioner into wet hair after shampooing, comb through with fingers and rinse
No. 10
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
  • Purple shampoo for blonde hair banishes brassiness, softens strands and adds shine
  • Violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair
  • Conditioning ingredients add hydration and intensify shine
No. 11
Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz
  • The only paraben & sulfate free purple shampoo on Amazon! Cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.
  • Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.
  • Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.
  • Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.
  • Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair.
No. 12
Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 1.7 Fl Oz
  • Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
  • VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
  • GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
  • SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
  • KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
No. 13
Moroccanoil Blonde Perfecting Purple Shampoo, 2.4 oz
  • Designed for fine and light-colored hair, this multitasking formula conditions, detangles and speeds up drying time.
SaleNo. 14
OGX Impecca-Blonde Purple Toning Shampoo, 13 fl oz
  • De-Brass Your Hair: Use OGX Blonde Enhance plus Purple Toning Shampoo as often or little as you like to create a personalized toning treatment for silver, pre-lightened or natural blonde hair
  • Freshen Up Your Color: Can't make it to the salon. Extend the life of your color by brightening and color-correcting yellow tones to help protect from color fade with this highly pigmented shampoo formula
  • Refreshingly Nourished: Give your hair that fresh and vibrant look and feel again-and-again with this potent purple toning shampoo made with keratin, purple fig and iris. Invigorate your senses with notes of blood orange, papaya butter and coconut milk
  • Lather and Rinse: Apply a generous amount to wet hair and lather in from root to tip. Lather, rinse and follow with a conditioner—try adding a few OGX Purple Toning Drops to your conditioner or cream-based styling product for an even more personalized tone
  • Personalize Your Tone: The more often you use it, the more toning power it has. Use it as often or as little as you need to keep that fresh-from-the-salon look
SaleNo. 15
Fanola No Yellow Shampoo With Purple Violet Pigments To Eliminate Unwanted Yellow Tones & Brassiness In Platinum, Light Blonde, Gray, Bleached, or Highlighted Hair 11.83oz
  • What It Is - Toning Shampoo Formulated With A Special Purple Violet Pigments To Neutralize Reflections
  • What It Does - Neutralizes Yellow Reflections Driving From Pigment Residue After Bleaching, Lightening And The Oxidizing Action Of The Elements
  • Hair Toner - Eliminates Brassiness And Gives A Signature Silver, Ash Tone On Light Blonde, Platinum And Gray Hair
  • Hair Types - For Platinum, Light Blonde, Gray, Bleached, Or Highlighted Hair
  • How & When - Apply On Damp Or Dry Hair For 1-3 Minutes And Rinse. Use Disposable Gloves To Prevent Staining Of The Hands. Apply Once A Week Or When Yellow Becomes Visible
No. 16
amika bust your brass cool blonde strength repair shampoo, 275ml
  • Tones Brassiness
  • Gently Cleanses
  • Strengthens and prevents future breakage
No. 17
Jhirmack Silver Brightening Purple Shampoo and Conditioner Set for all types of silver, grey, and blonde hair
  • For All Shades of Silver & Gray – The Jhirmack Silver Hair Care regimen is developed especially for all shades of silver and gray hair. Whether you're gorgeously gray, sublimely silver, perfectly pewter, whimsically white, sensational sterling or even sassy salt & pepper, trust the experts in silver hair care, Jhirmack!
  • Remove Brassy Tones – Our Silver Brightening Ageless Shampoo is developed for all shades of silver, gray and blonde hair to remove yellow, brassy tones, leaving hair nourished and radiant.
  • Strengthen & Moisturize – Enriched with macadamia nut oil and collagen, this shampoo strengthens and moisturizes coarse, limp hair, without leaving a greasy residue.
  • Jhirmack Silver Brightening Ageless Conditioner - Enriched with green tea extract and collagen, this conditioner softens, adds shine and helps prevent split ends
  • Perfect Combination | The Jhirmack Shampoo and Conditioner for all of the benefits from cleansing to conditioning
No. 18
Pantene Silver Expressions, Purple Shampoo and Hair Toner, Pro-V for Grey and Color Treated Hair, Lotus Flowers, 17.9 Fl Oz
  • REDUCES DULLNESS: Makes grays beautifully silver and brightens up whites by reducing dullness and eliminating brassy tones (Reduces dullness vs. a non-conditioning shampoo)
  • PURPLE PIGMENT: Maintains your silver strands by neutralizing excess yellow brought on by the environment
  • HEALTHY STYLE: Gives you healthy-looking hair with a formula that's 100% paraben free and silicone free
  • LIGHTLY SCENTED: Infuses your locks with notes of fresh, luxurious lotus flower
  • HOW TO USE: Massage into hair daily, making sure you hit the brassiest areas, and let it sit for 3-5 minutes before rinsing
SaleNo. 19
L'Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)
  • Sulfate Free Shampoo For Blonde Hair: This blonde hair shampoo is exceptionally gentle on colored hair, and is specially formulated to help neutralize the look of brassiness and balance blonde hair with total system
  • Blonde Shampoo With Iris Botanicals: Sulfate Free formula with Purple Iris extracts, EverPure Blonde System neutralizes brassiness and hydrates over-processed hair, restoring shine and protecting your color
  • The EverPure Blonde System: For best results, use EverPure Blonde shampoo and conditioner in tandem, for a gentle cleansing hair care system that balances blonde hair and neutralizes brassiness
  • Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens, DMDM hydantoin, added phthalates, dyes and gluten ingredients. Always color caring and powered by science
  • L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
No. 20
Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz
  • PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy
  • BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny
  • SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness
  • KERATIN SHAMPOO FOR YOUR COLORED HAIR: Nexxus Blonde Assure Shampoo combines Keratin Protein with Violet Pigments that can help balance brassy tones
  • COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results
  • NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner

How to choose a good purple shampoos

Does the idea of finding a fantastic purple shampoos make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!

Your presence here indicates that you are interested in purple shampoos. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top purple shampoos products available right now. You might be wondering how we came up with the list. How was this buying guide developed?

First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top purple shampoos on the market right now!

The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:

Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top purple shampoos brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.

Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top purple shampoos based on those.

Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.

Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.

Customer ratings:  Would it be accurate to suggest that the purple shampoos were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.

Customer Reviews: Like ratings,  provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.

Seller Rank: This is very intriguing! Not only do you need a good purple shampoos, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.

Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your purple shampoos.

Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting purple shampoos for months and years to come.

Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.

Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.

These are the standards by which we selected our purple shampoos. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.

Why should you believe us?

There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what purple shampoos should you purchase in 2022?

This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on purple shampoos.