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The 8 Best straightening shampoos of 2025

Are you trying to find straightening shampoos among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!

We investigated and evaluated a number of the top-selling straightening shampoos on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 27 hours of research and did 84 straightening shampoos tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!

An overview of our top picks

Table of contents

The best straightening shampoos you can buy today

No. 1
OGX Brazilian Keratin Therapy Shampoo for Shiny Hair, Sulfate-Free, with Coconut Oil and Avocado Oil, 13 Fl Oz
  • BRAZILIAN KERATIN THERAPY SHAMPOO: Infused with coconut oil, keratin proteins, avocado oil, & cocoa butter, this shampoo cleanses & helps smooth the cuticle for hair that feels strong & soft.
  • GLOW & SHINE: One exotic ingredient is awesome, but four can do so much more. This blend with coconut oil, keratin proteins, avocado oil & cocoa butter, works to help bring new life to your hair.
  • BEAUTY PURE & SIMPLE: OGX products are inspired by nature. We don’t try to make hair look “perfect” because we’d rather make hair look fuller, smoother, curlier, or bouncier & smell irresistible.
  • WHAT HAIR WANTS: Whether you need quenching moisture for curly hair, protection for color treated hair, blowout cream or matte pomade, OGX hair care products are designed to bring out your best.
  • REAL QUALITY, REAL BEAUTY: Unattainable looks don't inspire us but originality does. OGX hair & skin care product collections are here to help you look your best! We’re beauty, pure & simple.
No. 2
Ever Straightening + Brazilian Keratin Therapy Hair-Smoothing Conditioner with Coconut Oil, Cocoa Butter & Avocado Oil, Paraben-Free, Sulfate-Free Surfactants
  • STRENGTHEN AND SOFTEN: an exclusive blend with coconut oil, keratin proteins, avocado oil and cocoa butter helps to strengthen and soften the hair, while helping to smooth the cuticle for strong tresses, adding a brilliant, luxurious glow and luminescent shine
  • WORKING TOGETHER: one exotic ingredient is awesome, but four can do so much more; in this exclusive blend with coconut oils, keratin proteins, avocado oil, and cocoa butter, these unique ingredients work together to help bring brand new life to your hair
  • HOW TO USE: after shampooing, apply conditioner generously to hair, working through ends; leave in for 3-5 minutes, then rinse hair thoroughly; for best results, use with a smoothing shampoo to renew your hair with a fresh, invigorating softness and shine
  • BEAUTY, PURE AND SIMPLE: induge your hair the way nature intended with OGX's commitment to sustainable ingredients; we'll never ask what you want to fix about your hair, we just want to know what you love about it, so that we can make you love it even more
  • ROCK WHAT YOU GOT: the hair you have makes you, you; be proud of those unique locks; here at OGX, unattainable looks don't inspire us but originality does, that's why we love being different; we approach beauty in our own way, and we hope that you will too
No. 3
John Frieda Frizz Ease Flawlessly Straight Shampoo, Keratin Infused Shampoo, for Instantly Easy Straight Styling, 8.45 Ounces
  • BLOCKS FRIZZ AND IMPROVES MANAGEABILITY - Flawlessly Straight Shampoo is formulated to help smooth, soften and fight against frizzy fibers to make straightening and styling easier.
  • FORMULATED WITH KERATIN OIL - Our shampoo features Keratin and nourishes the unruly textures for softened, shiny hair
  • CLEANSES DIFFICULT TO STRAIGHTEN HAIR - Set your hair up for successful straightening and styling without compromising the healthy look and feel of your hair with Flawlessly Straight Shampoo and Conditioner.
  • SAFE FOR COLOR TREATED HAIR - Flawlessly Straight Shampoo is safe for color treated hair.
  • NEW LIFE TO YOUR HAIR - Enhance shine while making your hair healthy looking and ensuring frizz protection.
SaleNo. 4
OGX Frizz-Free + Keratin Smoothing Oil Shampoo, 5 in 1, for Frizzy Hair, Shiny Hair
  • Multi-Tasking Made Easy: Give your hair a fresh look while saving time and money by combining multiple benefits into one shampoo
  • 5 Benefits, 1 Shampoo: Put frizz at ease, strengthen your strands, improve flexibility, protect against humidity and add shine
  • Rich and Luscious Ingredients: Infuse your locks with keratin, argan oil and ceramides while avoiding that greasy, oily feel
  • Bask in the Scent: Fall in love with the breezy yet rich scent of tropical orange, island pineapple and golden amber with every lather
  • Lather and Rinse: Apply generously to wet hair, lather it in from root to tip and rinse thoroughly
No. 5
Fanola Smooth Care Straightening Hair Shampoo - Salon Quality Anti Frizz Hair Care - Gentle Shampoo for Frizzy Hair Formulated with Cotton Oil and Cocoa Butter (11.8 oz)
  • Gently Cleanse & Naturally Reduce Frizz - Remove mineral impurities without eliminating the hair's structure by using Fanola's smooth care anti frizz shampoo. This salon-quality frizz control shampoo is tailored to meet the unique needs of body and shine, guaranteeing luminous and strengthened tresses.
  • A Multitude Of Benefits - More than just a frizz ease shampoo for cleansing – it's a comprehensive smoothing and straightening regimen. Unlike other frizz control hair care products this shampoo is great for fine, damaged, or color-treated hair and leaves it feeling soft, strong, and full of vitality.
  • Ingredients At Work - Our special formula made with cotton oil makes straightening with hot tools easier and eliminates unwanted frizz. Ideal for controlling natural smooth, wavy or unruly hair.
  • How to Use - Apply this gentle shampoo to wet hair, massage and rinse off. Can be used to control even the most difficult and frizzy hair, by keeping it straight after styling.
  • 100% Vegan & Made In Italy - Fanola is a professional Italian beauty brand that aims for the highest quality values, processes, and ingredients across all hair straightening shampoo products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care.
  • English (Publication Language)
No. 6
OGX Ever-straightening + Brazillian Keratin Therapy Shampoo and Conditioner 13 Oz, 2 Bottle Set
  • Strengthen & soften: an exclusive blend with coconut oil, keratin proteins, avocado oil and cocoa butter Helps to strengthen and soften the hair, while helping to smooth the cuticle for strong tresses.
  • Working together: one exotic ingredient is awesome, but four can do so much more; in this exclusive blend with coconut oils, keratin proteins, avocado oil, and cocoa butter, These unique ingredients work together to help bring brand new life to your hair
  • Beauty pure & Simple: OGX products are inspired by nature. We don't try to make hair look "perfect" Because we'd rather make hair look fuller, smoother, curlier, or bouncier & smell irresistible.
  • Rock what you've got: whether you need quenching moisture for curly hair, protection for color treated hair, blowout cream or matte Pomade, OGX Hair Care products are designed to bring out your best
  • Real quality, real beauty: unattainable looks don't inspire us but originality does. OGX Hair & Skin Care product collections are here to Help you look your best! We're beauty, pure & Simple.
No. 7
HASK Keratin Smoothing Shampoo + Conditioner Set for All Hair Types, Color Safe, Gluten-Free, Sulfate-Free, Paraben-Free, Cruelty-Free - 1 Shampoo and 1 Conditioner
2,438 Consomer Reviews
HASK Keratin Smoothing Shampoo + Conditioner Set for All Hair Types, Color Safe, Gluten-Free, Sulfate-Free, Paraben-Free, Cruelty-Free - 1 Shampoo and 1 Conditioner
  • Kit includes | 1 Shampoo and 1 Conditioner to refresh and revitalize
  • Over styled? | Give damaged, over-processed hair a miracle makeover with the HASK Keratin Smoothing Collection designed to restore, revive and strengthen parched, frizzy locks
  • Infused with hydrolyzed keratin | Reducing frizz and blocking humidity, this shampoo gently cleanses, leaving even the most unruly hair soft and revitalized with incredible shine
  • Super strength | Keratin works to coat the hair shaft, reducing split ends and improving the hair’s appearance and manageability
  • Free of | Sulfates, parabens, phthalates, gluten and drying alcohol
No. 8
UNITE Hair LAZER Straight Shampoo, 10 fl. Oz
  • Color-safe & free of sulfates, parabens and sodium chloride
  • Model Number: 1929
  • Item Package Weight: 0.272 kg
  • Item Package Dimensions: 5.334cm L x 6.604cm W x 20.32cm H
No. 9
Biolage Smoothproof Shampoo | Cleanses, Smooths & Controls Frizz | Paraben-Free | For Frizzy Hair | 13.5 Fl. Oz
3,635 Consomer Reviews
Biolage Smoothproof Shampoo | Cleanses, Smooths & Controls Frizz | Paraben-Free | For Frizzy Hair | 13.5 Fl. Oz
  • Anti-Frizz Shampoo: Works to control frizzy and unmanageable hair that is difficult to style and control by locking out unwanted additional moisture that causes excess volume for smooth, healthy hair
  • Benefits: This paraben and silicone free formula protects hair in up to 97% humidity by preventing excess moisture and giving hair smoothness and hydration leaving frizz-free and static-free results
  • Additional Benefits: Inspired by the water resistant Camellia Flower, this shampoo de-frizzes while polishing the hair and aligning the cuticle for perfectly conditioned, smooth and shiny hair
  • Suggested Use: Apply to wet hair and work into a lather using a massaging motion. Rinse and repeat if desired. For best results, follow with Smooth Proof Conditioner. Leave in for 1-3 minutes. Rinse
  • Smooth Proof Collection: Professional salon system formulated to provide up to 72 hours of smoothness against high levels of humidity. Gently cleanses and deeply conditions for frizz and static-free hair
No. 10
Brazilian Blowout Anti-Frizz Shampoo & Conditioner,2 count (Pack of 1)
  • Anti Frizz Shampoo and Conditioner
  • Massage Shampoo & Conditioner throughout wet hair and scalp; Rinse thoroughly and repeat if necessary
No. 11
Organix Ever Straight Brazilian Keratin Therapy Shampoo - 13 fl oz
  • Repair and revive your strands: this 13-fluid Ounce bottle of OGX Extra Strength damage repair + Coconut Miracle Oil Shampoo helps repair and revive strands, turning thick, coarse hair into silky perfection.
  • Tame frizz and flyaway: ideal for dry or frizzy hair, the hydrating shampoo helps calm frizz and tame flyaway as if helps soften and repair tresses. It also leaves hair feeling smooth and full of bounce and shine.
  • Hair Care inspired by nature: the nourishing damage remedy blend contains coconut oil to help add luster, shine and softness to hair along with vanilla bean extract and essence of tiare - an infused perfume-oil made from soaking the petals in coconut oil
  • Irresistibly delicious scent: The creamy coconut, white peach and shea butter scent Leaves locks with an irresistibly good smell every time you lather up. Plus the sulfate-free surfactant hair care system is paraben-free and gentle On your tresses
  • Beauty, pure and simple: for a full repairing frizzy hair care routine, pair this flyaway-taming shampoo with OGX Coconut Miracle Oil Conditioner
No. 12
Best Clarifying Shampoo for Keratin Hair Straightening Treatment - Deep Cleans and Opens Cuticles for Optimal Keratin Receptivity, Removing Clingy Residues (10oz)
  • Dont let other product confuse you; When it comes to keratin treatment you need a SPECIFIC clarifying shampoo with higher PH. Best match clarifying shampoo for any Keratin Hair Treatment
  • Keratin Treatment Pre wash. Best Clarifying Shampoo for Keratin Treatment
  • Clarifying Shampoo is formulated to deep-cleans the hair cuticle and remove all residues and impurities that cling to the hair shaft. and to open the cuticle for optimum receptivity of The Keratin Treatment.
  • Do you need a Keratin treatment? Search for B00DHOET6W and treat yourself with the best and latest keratin treatments
SaleNo. 13
Keratin Enriched Shampoo - Sulfate and Paraben Free - Anti Frizz Treatment for Women and Men – Professional Salon Grade Repair Formula with Silk Protein for Dry, Frizzy Damaged and Color Treated Hair
  • DAMAGE PROTECTION: This specially formulated, keratin enriched shampoo from Bellisso has been crafted with damage control in mind; Our keratin shampoo penetrates each strand on a cellular level, strengthening your hair to prevent breakage, split ends and frizz; Achieve a smoother, stronger feeling with our professional shampoo for damaged hair
  • DEEP CLEAN: Dirt and grime doesn’t stand a chance against Bellisso’s shampoo for dry hair and frizz; Our advanced shampoo keratin solution works hard to remove buildup from daily exposure; Get the sleek and smooth appearance that only dazzling clean hair can give you with our hair care products for women and men
  • SULFATE FREE: It’s time to give your old hair shampoo the flick and upgrade to a sulfate free shampoo that won’t strip your hair of moisture; What’s more, our sulfate and paraben free shampoo is never tested on animals; Choose only Bellisso for moisturizing shampoo that’s gentle on your scalp and kind to the planet
  • SALON GRADE: People trust our shampoo for keratin treated hair because of its incredible quality; Bellisso’s salon shampoo has been formulated in close consultation with hair care experts; Better still, our keratin shampoo for damaged hair is suitable for daily use so you can get salon looks at home
  • ALL HAIR TYPES: More than just a shampoo for curly hair women, Bellisso’s keratin formula is suitable for all hair types; Safe to use as a shampoo for color treated hair that won’t strip pigment, our color safe shampoos also help to smooth flyaways for people with straight, wavy and even frizzy hair
No. 14
Moist Diane Perfect Beauty Extra Smooth & Straight Hair Shampoo w/Organic Argan Oil, Sulfate-Free, Moisturizing Keratin from Japan, 15.2 Fl Oz/450 ml
  • 【STRAIGHTENS AND SMOOTHS】The moisturizing hair shampoo hydrates from the roots to the ends of the hair, leading to straight, smooth and exceptionally soft hair.
  • 【ORGANIC ARGAN OIL FOR HEALTHY HAIR】Moist Diane clarifying shampoo is enriched with the goodness of organic argan oil for a nourishing and revitalizing touch.
  • 【MOISTURIZING AND NOURISHING】Perfect Beauty Extra Smooth & Straight Shampoo smoothens damaged hair follicles and helps inject moisture back into dry, unruly hair. this haircare solution restores hair’s health and radiance by nourishing it from the core.
  • 【POWERFUL HAIRCARE UTICLE KERATIN】Cuticle keratin of dry scalp shampoos works to manage and repair the damaged surfaces of unruly hair. Unruly hair becomes uneven from damage to the surface. Moisture absorption from humid environments cause damaged hair to become even more unbalanced
  • 【PROVIDES NUTRITION FROM VARIOUS OILS FRIOM JAPAN】Contains Quinoa Seed Oil, Baobab Seed Oil, and Prune Seed Extract that provies maximum straightening, to control even the most unmanageable hair. A transformative formula that leaves your locks looking and feeling their absolute best!
SaleNo. 15
Herbacol Progressive Hair Straightening Shampoo Shampoo Lisso Inteligente 17 Fl Oz. (500 mL)
  • Enriches Hair
  • Leaves hair soft, shiny, and frizz-free
  • Helps Maintain Keratin
  • Repairs Weak and Damaged Hair
  • Strengthens and Increases the resistance of hair
No. 16
Natural Formula Intense Keratin Shampoo for Frizz-Free Straightened Hair - Retains Straightening Results 3x Longer, Sodium Chloride Free - 13.5 oz
  • Two Types Of Pure Keratin Complex Shampoo: Expertly formulated to rebuild strands from within and forms a protective coating around straightened hair.
  • Tailored For Damaged Hair: Tailored for hair that has been damaged by different straightening techniques, which weaken the hair and cause permanent damage, loss of moisture, suppleness and shine, The Acts as soon as you apply it to your hair, restoring the structure of the hair to renew elasticity and softness.
  • Retains Hair Straightening Results: Enriched with pentanol, which enhances the effects of keratin, this keratin treatment shampoo retains hair-straightening results for up to 3 times longer. Increases the hair’s durability to breakage, heat and chemical damages.
  • Sodium Chloride Salt Free: Expertly formulated to meet all the needs of damaged hair, this gentle keratin treatment repair shampoo is perfect for hair that has undergone all types of straightening treatments which is known to cause damage to the hair shaft.
  • Infused With Moisturizing Ingredients: After shampooing, your hair is smoother, stronger and durable to breakage, it radiates a gorgeous shine and is soft and pleasant to the touch.
SaleNo. 17
L'ANZA Healing Smooth Trio Hair Kit, Glossifying Shampoo, Conditioner & Smoother Straightening Balm Leave-In Conditioner Hair Serum, Anti Frizz Hair Care Kit in Gift Box (10.1/8.5/8.5 Fl Oz)
  • Great hair is only a gift away with this Glossifying smooth Shampoo, hair Conditioner and Healing Smooth hair straightener Balm for smoothing curly hair, anti frizz and thermal protection, by L'ANZA hair products, A $100 value
  • Mangosteen extract adds shine, Shea Butter moisturizes and Keratin plus Coix Sleek Complex calms curls and waves
  • Shampoo and condition regularly to gently cleanse hair while reducing frizz, leaving hair with a glossy shine. Apply hair gel balm to damp or dry hair and style
No. 18
sisley paris Hair & Scalp Revitalizing Straightening Shampoo With Moringa Oil, 6.7 Ounce
  • A straightening shampoo with moringa oil that gently cleans while providing vitamins and minerals to the scalp and hair
  • s formula benefits from a cocktail of effective key ingredients that target both the scalp and hair fiber
  • Hair is left shinier and visibly straightened, and frizz is better controlled
  • Apply a small amount to wet hair; massage into the scalp and hair
  • Add water to make the product foam; rinse thoroughly
No. 19
Moist Diane Keratin Shampoo & Conditioner Set for Frizzy & Coarse Hair Women & Men, Organic Hair Care with Argan Oil & Plum Oil from Japan, Silicone & Sulfate Free, Extra SMOOTH & STRAIGHT, 30.4 Fl Oz
  • 【Inject Moisture into Frizzy, Stubborn, Dry Hair】This shampoo and conditioner set deeply hydrates frizzy, stubborn, and dry hair, ensuring long-lasting moisture and enhanced manageability. Perfect for all hair types, including curly, dry, and oily hair.
  • 【Straightening Agents Reduce Wavy and Rough Hair】Featuring powerful straightening agents, this shampoo and conditioner set for curly hair and damaged hair effectively reduces wavy and rough textures, leaving your hair smooth, sleek, and easy to style.
  • 【Restores Hair’s health & Radiance with Cuticle Keratin】Infused with cuticle keratin, this shampoo and conditioner set for dry hair and oily hair restores your hair’s natural health and radiance, giving it a lustrous shine and strength for all hair types.
  • 【Transform Hair Into Sleek and Soft Strands】Transform your hair into sleek and soft strands with this expertly formulated shampoo and conditioner set for men and women, designed to deliver a smooth, silky finish that works for curly, dry, and oily hair.
  • 【Cure Damaged Hair with DIANE Sensor Tech】Utilizing advanced DIANE Sensor Tech, this shampoo and conditioner set for damaged hair targets and repairs damage, ensuring your hair remains healthy, resilient, and vibrant.
No. 20
Holex Cosmetics Keratin Life Shampoo & Conditioner: Restores Structure, Retain Frizz-free Straightening Results For a Longer-lasting Effect. (300 ml / 10.14 fl. oz.)
  • Nourishing care specifically designed for hair that has undergone straightening or chemical treatments. Retains straightening results for longer periods, reducing the need for frequent touch-ups.
  • Repairs and restores the structure of the hair, promoting enhanced durability against breakage, heat, and chemical damage. Hydrates and nourishes the hair, leaving it soft, silky, and frizz-free.
  • Restores elasticity and promotes long-lasting straightening results. Professional-grade formula for salon-like care in the comfort of your own home.
  • Includes both Keratin Life Shampoo and Conditioner for a complete hair care routine. Rejuvenates and revitalizes your locks, promoting a healthy and vibrant appearance.
  • Suitable for all hair types, especially those that have undergone straightening or chemical processes. Experience the transformative power of Holex Cosmetics Keratin Life and enjoy the beauty of your straightened hair with nourished, strong, and radiant locks.

How to choose a good straightening shampoos

Does the idea of finding a fantastic straightening shampoos make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!

Your presence here indicates that you are interested in straightening shampoos. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top straightening shampoos products available right now. You might be wondering how we came up with the list. How was this buying guide developed?

First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top straightening shampoos on the market right now!

The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:

Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top straightening shampoos brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.

Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top straightening shampoos based on those.

Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.

Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.

Customer ratings:  Would it be accurate to suggest that the straightening shampoos were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.

Customer Reviews: Like ratings,  provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.

Seller Rank: This is very intriguing! Not only do you need a good straightening shampoos, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.

Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your straightening shampoos.

Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting straightening shampoos for months and years to come.

Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.

Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.

These are the standards by which we selected our straightening shampoos. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.

Why should you believe us?

There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what straightening shampoos should you purchase in 2022?

This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on straightening shampoos.