Are you trying to find toothpaste among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!
We investigated and evaluated a number of the top-selling toothpaste on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 27 hours of research and did 15 toothpaste tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!
An overview of our top picks
Table of contents
The best toothpaste you can buy today
- Whitening toothpaste features a unique baking soda and peroxide formula that releases pure oxygen bubbles for a clean, fresh sensation
- This baking soda toothpaste helps remove teeth stains for whiter teeth
- Colgate baking soda and peroxide toothpaste cleans deep and whitens teeth
- Add this baking soda whitening toothpaste to your oral care routine to help fight cavities
- Colgate Baking Soda and Peroxide Whitening Toothpaste removes plaque and impurities with regular brushing
- Long lasting cooling effect
- BULK TOOTHPASTE: Includes three 5.4 oz cartons of Crest + Scope Whitening Toothpaste.
- BAD BREATH KILLER: Our Crest toothpaste kills millions of bad breath germs in laboratory tests, ensuring your oral hygiene.
- CAVITY AND TARTAR FIGHTER: Fights cavities and tartar, strengthening enamel with our fluoride toothpaste.
- WHITENING TOOTHPASTE: Gently removes surface stains for whiter teeth, making it an excellent choice for enamel safe whitening.
- CREST 3D WHITE TOOTHPASTE: You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste, a part of your essential oral care routine.
- REMOVES SURFACE STAINS: Crest 3D White Brilliance Toothpaste removes 90% more surface stains vs. regular toothpaste, enhancing your daily brushing routine and preventing future stains.
- WHITENING BENEFITS: Get whiter teeth in 5 days, promoting white teeth and enhancing your oral hygiene routine.
- FLUORIDE TOOTHPASTE: Contains Fluoride to fight against cavities.
- TRUSTED BRAND: From America's Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022, Crest is a trusted part of your teeth care regimen.
- Toothpaste Brand in America P&G - You will receive (4) 5 oz tubes Crest Pro-Health Advanced Antibacterial Protection Toothpaste in Mint Burst flavor
- Fights cavities and tartar
- Gently removes surface stains for whiter teeth
- Strengthens enamel
- Protects against areas dentists check most
- Cleans teeth thoroughly
- Strengthens teeth enamel with active fluoride
- Great Regular taste
- Anticavity fluoride toothpaste
- Gluten free
- Two 4.8 oz tubes of Colgate Total Teeth Whitening Toothpaste
- 42%* more sensitivity relief (*versus a regular fluoride toothpaste after 8 weeks of use)
- Get 10 benefits and no trade-offs with Colgate Total toothpaste
- Use Colgate Total Whitening gel toothpaste to remove surface stains for a whiter, brighter smile
- Mint toothpaste leaves mouth feeling clean and breath refreshed
- You will receive (3) 3.5 oz tubes of Crest 3D White Whitening Therapy Charcoal Toothpaste
- Gentle whitening toothpaste
- Remineralizing black and white striped toothpaste that strengthens weakened tooth enamel
- Contains fluoride to fight cavities
- Long lasting cooling sensation with invigorating mint flavor
- You will receive (3) 4.3oz tubes of Crest Pro-Health Whitening Toothpaste
- Smooth, foamy formula with 8 advanced benefits, including whitening and cavity protection
- Protects 100% of the whole mouth
- From Crest -- America's #1 Whitening Brand
- Contains Stannous Fluoride to help fight cavities and protect against plaque and gingivitis, and tooth sensitivity
- NEW & IMPROVED TASTE, SAME GREAT FORMULA!
- Special, low abrasion formula with peroxide for extra whitening power that won’t damage enamel
- Fluoride cavity protection and enamel strengthening formula to remove plaque and stains plus a tartar control agent
- Stain Defense technology prevents new stains from setting
- Gentle power of Arm & Hammer Baking Soda safely whitens teeth with refined dental grade baking soda
- Two 3.4-ounce tubes of Sensodyne Repair and Protect Teeth Whitening Toothpaste
- Toothpaste for sensitive teeth from the number one dentist recommended brand for sensitive teeth
- Sensodyne fluoride toothpaste builds a repairing layer inside the tiny tubules of the sensitive areas of your teeth (2, 3)
- Stannous fluoride formula provides lasting protection against sensitivity with twice daily brushing so you can enjoy life without the worry of sensitivity (1)
- Toothpaste with an ingredient that is clinically proven for sensitivity relief and lasting protection (1)
How to choose a good toothpaste
Does the idea of finding a fantastic toothpaste make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!
Your presence here indicates that you are interested in toothpaste. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top toothpaste products available right now. You might be wondering how we came up with the list. How was this buying guide developed?
First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top toothpaste on the market right now!
The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:
Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top toothpaste brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.
Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top toothpaste based on those.
Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.
Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.
Customer ratings: Would it be accurate to suggest that the toothpaste were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.
Customer Reviews: Like ratings, provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.
Seller Rank: This is very intriguing! Not only do you need a good toothpaste, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.
Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your toothpaste.
Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting toothpaste for months and years to come.
Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.
Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.
These are the standards by which we selected our toothpaste. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.
Why should you believe us?
There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what toothpaste should you purchase in 2022?
This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on toothpaste.
