Are you trying to find toothpaste among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!
We investigated and evaluated a number of the top-selling toothpaste on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 27 hours of research and did 15 toothpaste tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!
An overview of our top picks
Table of contents
The best toothpaste you can buy today
- CREST 3D WHITE TOOTHPASTE: You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste, a part of your essential oral care routine.
- REMOVES SURFACE STAINS: Crest 3D White Brilliance Toothpaste removes 90% more surface stains vs. regular toothpaste, enhancing your daily brushing routine and preventing future stains.
- WHITENING BENEFITS: Get whiter teeth in 5 days, promoting white teeth and enhancing your oral hygiene routine.
- FLUORIDE TOOTHPASTE: Contains Fluoride to fight against cavities.
- TRUSTED BRAND: From America's Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022, Crest is a trusted part of your teeth care regimen.
- BULK TOOTHPASTE: Includes three 5.4 oz cartons of Crest + Scope Whitening Toothpaste.
- BAD BREATH KILLER: Our Crest toothpaste kills millions of bad breath germs in laboratory tests, ensuring your oral hygiene.
- CAVITY AND TARTAR FIGHTER: Fights cavities and tartar, strengthening enamel with our fluoride toothpaste.
- WHITENING TOOTHPASTE: Gently removes surface stains for whiter teeth, making it an excellent choice for enamel safe whitening.
- Whitening toothpaste features a unique baking soda and peroxide formula that releases pure oxygen bubbles for a clean, fresh sensation
- This baking soda toothpaste helps remove teeth stains for whiter teeth
- Colgate baking soda and peroxide toothpaste cleans deep and whitens teeth
- Add this baking soda whitening toothpaste to your oral care routine to help fight cavities
- Colgate Baking Soda and Peroxide Whitening Toothpaste removes plaque and impurities with regular brushing
- Long lasting cooling effect
- Four 6.3 oz tubes of Colgate Max Fresh with Whitening Toothpaste, Clean Mint
- Breath freshening toothpaste pack provides freshness that lasts for hours
- Colgate Max Fresh toothpastes provide 10X longer lasting cool than a leading fluoride toothpaste
- Packed with hundreds of mini breath strips that unleash a powerful rush of freshness for long-lasting fresh breath
- Fluoride toothpaste formula helps fight cavities when you brush
- Teeth whitening toothpaste whitens teeth by removing surface stains
- Clean mint gel toothpaste
- Sugar free, gluten free toothpaste
- vs. a leading fluoride toothpaste
- Includes three (3) 3.2 oz tubes of Colgate Optic White Advanced Sparkling White Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste
- Remove 5 years of stains* with the Colgate Optic White Advanced Teeth Whitening Toothpaste Pack (*when brushing twice daily for 2 weeks)
- This 2% hydrogen peroxide toothpaste pack uses a patented whitening formula and comes in a Sparkling White mint toothpaste flavor
- Enamel-safe and effectively removes tea, coffee and wine stains** with the 2% hydrogen peroxide formula (**as shown in a laboratory study)
- Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities
- Helps protect teeth against cavities and bad breath
- Cleans teeth thoroughly
- Freshens breath
- Fights cavities
- Strengthens teeth with active fluoride
- Cleans teeth thoroughly
- Great Mint Taste
- Three 4 oz tubes of Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste, Cool Mint Flavor
- Toothpaste for sensitive teeth and cavity prevention from the number one dentist-recommended toothpaste brand for sensitive teeth
- Exclusive cool mint flavor provides a refreshing feeling to your teeth
- Toothpaste for sensitive teeth that freshens your breath and contains fluoride to fight cavities
- Formulated to reduce tartar build-up for cleaner, smoother teeth
- WHAT YOU'LL GET: Two 5.5-ounce tubes of Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste in Peppermint Flavor
- FLUORIDE-FREE TOOTHPASTE: Helps fights tartar buildup with antiplaque formula
- WHITENS TEETH: Natural toothpaste helps remove surface stains for a brighter, whiter smile
- RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
- TAKE CARE OF YOURSELF NATURALLY: Contains no artificial sweeteners, preservatives, colors or flavors and is not tested on animals
- Cleans teeth thoroughly
- Strengthens teeth enamel with active fluoride
- Great Regular taste
- Anticavity fluoride toothpaste
- Gluten free
- You will receive (3) 4.3oz tubes of Crest Pro-Health Clean Mint Toothpaste
- Smooth, foamy formula with a bold and invigorating flavor of cool mint
- Protects 100% of the whole mouth
- 8 advanced benefits in 1 toothpaste
- Stronger teeth by strengthening enamel
How to choose a good toothpaste
Does the idea of finding a fantastic toothpaste make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!
Your presence here indicates that you are interested in toothpaste. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top toothpaste products available right now. You might be wondering how we came up with the list. How was this buying guide developed?
First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top toothpaste on the market right now!
The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:
Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top toothpaste brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.
Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top toothpaste based on those.
Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.
Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.
Customer ratings: Would it be accurate to suggest that the toothpaste were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.
Customer Reviews: Like ratings, provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.
Seller Rank: This is very intriguing! Not only do you need a good toothpaste, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.
Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your toothpaste.
Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting toothpaste for months and years to come.
Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.
Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.
These are the standards by which we selected our toothpaste. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.
Why should you believe us?
There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what toothpaste should you purchase in 2022?
This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on toothpaste.
