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The 8 Best urban decay mascaras of 2025

Are you trying to find urban decay mascaras among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!

We investigated and evaluated a number of the top-selling urban decay mascaras on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 14 hours of research and did 49 urban decay mascaras tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!

An overview of our top picks

Table of contents

The best urban decay mascaras you can buy today

No. 1
Urban Decay Perversion Volumizing Mascara (Full Size), Black Lengthening Mascara, Buildable Lash Volume & Length, Longwear, Non-waterproof, Clump-free Lash Lift, Cruelty-free - 0.34 fl oz
  • BIGGER, BADDER LASHES - Perversion Volumizing Mascara is a hyper-pigmented, volumizing, and lengthening mascara that delivers feathery, fanned-out lashes; It’s the purest, deepest, most intense black color imaginable
  • CLEAN, CLUMP-FREE FINISH - Go ahead and pile on coat after coat; this super-creamy formula lets you build volume; Our cruelty-free and paraben-free formula has a smooth, full-bodied texture that NEVER gets brittle or clumpy
  • High-Tech, Volumizing Brush - Our tapered mascara wand captures tiny corner and lower lashes to build volume from root to tip for the look of full lashes
  • Clean, Clump-Free Finish - Go ahead and pile on coat after coat; this super-creamy formula lets you build volume; Our cruelty-free and paraben-free formula has a smooth, full-bodied texture that NEVER gets brittle or clumpy
No. 2
Urban Decay Perversion Volumizing Waterproof Mascara, Black Lengthening Mascara, Buildable Lash Volume & Length, Nourishing Proteins & Amino Acids, Cruelty-free, Paraben-free - 0.34 fl oz
  • BIGGER, BADDER LASHES - Perversion Volumizing Mascara is a hyper-pigmented, volumizing, and lengthening mascara that delivers feathery, fanned-out lashes. It’s the purest, deepest, most intense black color imaginable.
  • WATERPROOF FINISH - Killer days, extreme workouts, splash zones…come at us! Our cruelty-free and paraben-free waterproof formula doesn’t quit, and the creamy, full-bodied texture NEVER gets brittle or clumpy.
  • HIGH-TECH, VOLUMIZING BRUSH - Our tapered, fluffy mascara wand captures tiny corner and lower lashes to build volume from root to tip for the look of full lashes.
  • STIMULATE EYELASH GROWTH - Perversion Waterproof Mascara contains Hairdensyl, a blend of proteins and amino acids to stimulate lash growth. Honey extract nourishes, sea idrolized elastine stimulates hair follicles, and marine collagen protects.
  • COMPLETE YOUR EYE MAKEUP LOOK - Coat your lashes with Subversion Lash Primer before layering on Perversion Volumizing Mascara for a bold, false-lash look. Pair with Urban Decay's 24/7 Glide-On Eyeliner Pencil to complete the ultimate eye look.
No. 3
Urban Decay Perversion Volumizing Mascara (Travel Size Mini), Black Lengthening Mascara, Buildable Lash Volume & Length, Longwear, Non-waterproof, Clump-free Lash Lift, Cruelty-free - 0.13 fl oz
  • BIGGER, BADDER LASHES - Perversion Volumizing Mascara is a hyper-pigmented, volumizing, and lengthening mascara that delivers feathery, fanned-out lashes. It’s the purest, deepest, most intense black color imaginable.
  • CLEAN, CLUMP-FREE FINISH - Go ahead and pile on coat after coat; this super-creamy formula lets you build volume. Our cruelty-free and paraben-free formula has a smooth, full-bodied texture that NEVER gets brittle or clumpy.
  • HIGH-TECH, VOLUMIZING BRUSH - Our tapered mascara wand captures tiny corner and lower lashes to build volume from root to tip for the look of full lashes. The fluffy brush grips onto every lash (even the those hard-to-reach ones!) and evenly coats formula for a fanned-out, feathery effect.
  • STIMULATE EYELASH GROWTH - Perversion Mascara contains Hairdensyl, a blend of proteins and amino acids known to stimulate lash growth. Honey extract nourishes, sea idrolized elastine stimulates hair follicles, and marine collagen protects.
  • COMPLETE YOUR EYE MAKEUP LOOK - Coat your lashes with Subversion Lash Primer before layering on Perversion Volumizing Mascara for a bold, false-lash look. Pair with Urban Decay's 24/7 Glide-On Eyeliner Pencil to complete the ultimate eye look.
No. 4
Urban Decay Subversion Lash Primer, Lengthening & Volumizing Mascara Primer, Protects & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz
  • PREP YOUR LASHES - Urban Decay Subversion Eyelash Primer is a conditioning and protective mascara primer that preps lashes for the ultimate volume and length.
  • FROM ROOT TO TIP - Our creamy lash primer coats lashes from root to tip for a lash-thickening effect, creating visibly longer, volumized lashes.
  • NOURISHING INGREDIENTS - Made with protective panthenol and conditioning Vitamin E, this paraben-free, fragrance-free, and cruelty-free mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.
  • PRO TIP - Use as a brow gel in a pinch!
  • COMPLETE YOUR EYE MAKEUP LOOK - Coat your lashes with Subversion Lash Primer before layering on Perversion Volumizing Mascara for a bold, false-lash look. Pair with Urban Decay's 24/7 Glide-On Eyeliner Pencil to complete the ultimate eye look.
SaleNo. 5
Urban Decay Perversion Volumizing Black Mascara + Subversion Eyelash Primer Bundle - for Length & Volume - Bold, Buildable Lash Look
  • PERVERSION MASCARA - This buildable and flexible formula never brittles or flakes, and always leaves lashes feeling super soft. The fluffy brush grips onto every lash (even the those hard-to-reach ones!) and evenly coats formula for a fanned-out, feathery effect. Formulated with marine collagen and honey extract, this mascara also nourishes and protects your lashes.
  • SUBVERSION LASH PRIMER - This creamy eyelash primer coats lashes from root to tip for a lash-thickening effect creating a dramatic eyelash look. Made with protective panthenol and conditioning Vitamin E, this mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.
  • PAIR TOGETHER - Begin by coating lashes with Subversion Lash Primer to condition and volumize lashes. Hold Perversion Mascara's brush horizontally at the root of lashes, and wiggle from side to side while combing through for a full, feathery finish. Use the tapered brush tip to capture tiny corner lashes and lower lash line.
No. 6
Urban Decay Perversion Waterproof Black Liquid Eyeliner, Smudge-Proof, Sweat-Proof, Transfer-Resistant, Fine-Point Eye Pen, Flexible Brush Tip, Semi-Matte Black, Vegan, Cruelty-free - 0.018 fl oz
  • EASY TO USE - Perversion Fine-Point Eye Pen’s innovative brush tip lays down semi-matte, blacker-than-black pigment with precise application. When it comes to winged liner, we’ve got you covered.
  • LONG-LASTING LINER - Our paraben-free, cruelty-free waterproof eyeliner keeps on going until you say “when"—from office hours to after-hours.
  • PRECISE APPLICATION - The ultra-fine, flexible brush tip gives you full control over your shape and flick.
  • THE PERFECT CAT EYE - Start from the inner corner & draw along the upper lash line. Extend the line past the outer corner with a diagonal flick upwards. Draw a second line from the end of the first down to the first line, then fill in the wing.
  • COMPLETE YOUR EYE MAKEUP LOOK - Complete your look with our Perversion Mascara for buildable volume and fanned-out, feathery lashes. Also available in waterproof.
SaleNo. 7
CoverGirl Lash Blast Volume Mascara Makeup, Volumizing, Long-Wearing, Smudge-Proof, Cruelty Free, Very Black, 1 Count
  • MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly
  • MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
  • PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
  • ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
  • CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
No. 8
Tarte Maneater Magnetic Volumptuous Mascara .30 Ounce Black Full Size
  • WARNING: maximum compliments ahead with this volumizing, lengthening & curling mascara with a soft-flex brush & lightweight triple-black formula.
  • BFF (big, full, fluttery) brush features over 500 flexible bristles to curl & coat lashes with even, intense pigment soft-flex brush & lightweight triple-black formula lifts lashes at the root, styles & fans them out to create amped-up fluttery fullness creamy formula powered by lash-strengthening jojoba & carnauba wax help protect your lashes & prevent flaking
  • Generously coat the custom molded brush with the triple-black formula and apply in a zigzag motion, starting at the base of lashes and pulling through to the tip. For finishing touches, use the fanned bristles at the tip of the brush to coat the inner and outer corners. Apply two coats for enhanced volume and drama.
  • Updated & Latest Packaging from TARTE!
No. 9
Too Faced Better Than Sex Volumizing Mascara | Volume, Length + Peptides, 0.27 fl. oz., Black
  • Deep black formula & hourglass-shaped brush creates dramatic volume and longer lashes
  • Film-forming polymers locks curl into place while peptides condition lashes
  • Safe for contact lens users & is ophthalmologist tested
  • Cruelty Free Furever and Always
No. 10
Urban Decay 24/7 Moondust Glitter Eyeshadow Single (Lithium - Brown Metallic Silver Sparkle), Buildable Sparkly Eye Glitter, Long-lasting Shimmer Finish, Reflective Eye Shadow Topper - 0.06 oz
  • OUT OF THIS WORLD - Vegan, sulfate-free, phthalate-free, and cruelty-free Moondust Eyeshadow combines microfine, iridescent glitter with intense, dreamy colors for a refined, multidimensional sparkle that’s out of this world.
  • SUPERNATURAL SHIMMER - You’ve never seen a glittery shadow like this. 24/7 Moondust Eyeshadow is dazzlingly sparkly but with a super-refined, elevated feel (and not a single speck of chunky glitter).
  • BRILLIANTLY REFLECTIVE - New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look with minimal fallout.
  • PRO TIP - For more precise application, use a tapered eyeshadow brush. Apply wet (or spray brush with All Nighter Makeup Setting Spray) for a foiled effect. Moondust also doubles as a highlighter, so use it to spotlight cheekbones and décolletage.
  • COMPLETE YOUR EYE MAKEUP LOOK - Apply Urban Decay Eyeshadow Primer Potion first to make eyeshadow more vibrant and last all day. Mix with Eyeshadow Primer Potion to make a cream eyeshadow or cream eyeliner.
No. 11
Urban Decay Shimmer Eyeshadow Primer Potion Sin, Shimmer Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, All Skin Tones, Vegan - 0.33 fl oz
  • AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning, shimmery pale nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day.
  • PREVENT CREASING & FADING - Formulated with polymer technology, this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing and fading.
  • LIKE MAGIC - This creamy, pale nude eye primer leaves behind a subtle shimmer as a base for bold or natural looks on all skin tones, skin types & eye shapes. Our vegan & cruelty-free formula is great for oily lids & crepey skin around the eyes.
  • PRO TIP - Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
  • PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
SaleNo. 12
L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
No. 13
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil (Mushroom - Brown Shimmer), Smudge-Proof, Transfer-proof, Long-lasting Colored Eye Liners, Hydrating Vitamin E, Cruelty-free - 0.04 oz
  • AWARD-WINNING EYELINER - URBAN DECAY 24/7 Glide-On Eyeliner Pencils are award-winning waterproof eyeliner pencils that deliver intense, long-wearing color that won’t budge.
  • STAY SHARP - Keep your eyeliner sharp with Grind House Double Barrel Pencil Sharpener. Our vibrant, stay-true shades come in 5 different finishes (matte, cream, shimmer, metallic, glitter). Mushroom is metallic taupe-pewter with a shimmer finish.
  • CREAMY, SKIP-FREE FORMULA - Ultra-creamy formula glides on smoothly so you can easily draw a precise line, but stays soft so you can smudge for a smokier look. Either way, this eyeliner will dry down into a long-lasting finish for all-day wear.
  • MOISTURIZING INGREDIENTS - This eyeliner is made with hydrating ingredients like vitamin E, jojoba oil & cottonseed oil. Vitamin E hydrates, moisturizes, and conditions the lash line, while jojoba oil & cottonseed oil condition and soften the skin.
  • PLAYS WELL WITH OTHERS - Try pairing your cruelty-free 24/7 Glide-On Eyeliner Pencil with our Eyeshadow Primer Potion to create a custom cream eyeshadow.
  • English (Publication Language)
No. 14
BUXOM Lash Volumizing Mascara for up to 3X More Volume, Voluminous & Lengthening Mascara for Lash Lift, Cruelty-Free, Black
  • This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.
  • What it is formulated WITHOUT: Parabens Phthalates
SaleNo. 15
Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara in Black 0.3 oz
  • A water-resistant and easy-to-remove mascara
  • Features an instant curve-setting formula that holds for 12 hours
  • Helps grab, separate, lift and curl up lashes
  • English (Publication Language)
No. 16
Too Faced Better Than Sex Waterproof Mascara, 0.27 fl.oz., Black
  • Infused with Porcelain flower extract and omega oils
  • Unique peptides provide the deepest, intense black possible
  • Cruelty Free Furever and Always
No. 17
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
  • MEET THE NEWEST LASH PRINCESS! The Lash Princess family just got a little bigger... Introducing the new essence Lash Princess Curl & Volume Mascara!
  • DRAMATIC VOLUME & CURL: The peanut-shaped fiber brush allows for easy application while delivering dramatic volume and curl WITHOUT clumps or globs.
  • FORMULATED WITHOUT: Animal byproducts | Parabens | Fragrance.
  • CLAIMS: Vegan, Cruelty Free, Paraben Free, Perfume Free. Made in Luxembourg.
  • CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
No. 18
Too Faced Naturally Better Than Sex Travel Size Mascara, 0.16 fl. oz., Black
  • Slight edits.
  • Formulated with Bamboo Fibers, Goji Berry Blend & Lash Nourishing Complex to condition lashes
  • This vegan formula boosts lash volume and length while delivering mind-blowing curl
  • Safe for sensitive eyes, contact lens users & is ophthalmologist tested
  • Cruelty Free Furever and Always
No. 19
Urban Decay Eyeshadow Primer Potion (Full Size), Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible - 0.33 fl oz
  • AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day. Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
  • PREVENT CREASING & FADING - Formulated with polymer technology, this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing and fading.
  • LIKE MAGIC - This creamy, nude eye primer dries invisibly to prep for the perfect bold or natural look on all skin tones, skin types & eye shapes. Our vegan, cruelty-free, and paraben-free formula is great for oily lids & crepey skin around the eyes.
  • PRO TIP - Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
  • PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.

How to choose a good urban decay mascaras

Does the idea of finding a fantastic urban decay mascaras make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!

Your presence here indicates that you are interested in urban decay mascaras. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top urban decay mascaras products available right now. You might be wondering how we came up with the list. How was this buying guide developed?

First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top urban decay mascaras on the market right now!

The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:

Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top urban decay mascaras brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.

Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top urban decay mascaras based on those.

Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.

Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.

Customer ratings:  Would it be accurate to suggest that the urban decay mascaras were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.

Customer Reviews: Like ratings,  provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.

Seller Rank: This is very intriguing! Not only do you need a good urban decay mascaras, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.

Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your urban decay mascaras.

Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting urban decay mascaras for months and years to come.

Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.

Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.

These are the standards by which we selected our urban decay mascaras. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.

Why should you believe us?

There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what urban decay mascaras should you purchase in 2022?

This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on urban decay mascaras.