Are you trying to find mascara among various brands on the market but aren’t sure where to begin? To assist you in finding the right one, we’ve put together a list of the 7 best to help you pick the perfect one!
We investigated and evaluated a number of the top-selling mascara on the market in order to create our list of the best. Making a decision among the many options available is never simple. There are an infinite number of models available, each with a distinct price. And as you’ll find out, the best options aren’t usually the ones you imagine! This comparison is rich and relevant because of the numerous factors that were employed. You will find products featured in this ranking not only based on their pricing but also on their features and other customers reviews. To write this review, we completed 22 hours of research and did 26 mascara tests. You won’t need to pick products at random any more. If you’re unsure of what to look for, browse our list and consult the buying guide!
An overview of our top picks
Table of contents
The best mascara you can buy today
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Voluminous Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
- Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Lengthening Mascara: Telescopic Original Mascara enhances your lashes with intense length and unique lash by lash separation. Ophthalmologist-tested and allergy-tested; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
- Great Lash Washable Blackest Black Mascara: Our fan-favorite mascara features a lash-doubling formula that conditions while it thickens and glides on to build great-looking lashes with volume and definition
- Build Volume and Definition: Features a lash-building volumizing mascara brush that makes it easy to get a full-lash look. Ophthalmologist and hypoallergenic tested, suitable for contact lens wearers
- Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes with an array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara and eyebrow makeup
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
- MEET THE NEWEST LASH PRINCESS! The Lash Princess family just got a little bigger... Introducing the new essence Lash Princess Curl & Volume Mascara!
- DRAMATIC VOLUME & CURL: The peanut-shaped fiber brush allows for easy application while delivering dramatic volume and curl WITHOUT clumps or globs.
- FORMULATED WITHOUT: Animal byproducts | Parabens | Fragrance.
- CLAIMS: Vegan, Cruelty Free, Paraben Free, Perfume Free. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
- WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More Planet-Friendly Packaging.
- WHAT IT DOES: This Cult-Favorite Mascara Takes Lashes Beyond Their Limits—Naturally. The Dual-Sided Wand Catches Every Lash For Eye-Opening Length + Definition. Long-Lasting Formula Resists Clumping, Flaking + Smudging.
- KEY CLEAN INGREDIENTS: The Naturally Derived Formula Features Arginine, A Haircare Hero That Helps Fortify + Reinforce Lashes From Within, Organic Shea Butter Weightlessly Conditions + Adds A Soft, Flexible Feel, + Beeswax Helps Seal In Moisture For Nourished, Healthy-Looking Lashes.
- EYE SAFE: Ophthalmologist-Tested, Safe For Sensitive Eyes + Safe For Contact Lens Wearers.
- THOUGHTFULLY FORMULATED: Vegan, Cruelty-Free, Gluten-Free, Sustainably Sourced + Packaged.
- Lengthening Mascara: This volumizing waterproof mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Washable Lengthening Mascara: Get an instant lash lift effect from this eyelash extension mascara; Infused with fibers to deliver dramatic volume, length, and lift to lashes and gives you a false eyelash effect without the long expensive procedures
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- MASCARA FOR WOMEN OVER 50 – Unlike other mascaras in the market, Prime Prometics PrimeLash Mascara was developed together with 1200 mature queens, to solve your biggest lash woes. It is non-clumping and acts as a hypoallergenic mascara for sensitive eyes.
- THICK, DEFINED AND LIFTED LASHES – In two clean coats. You will have lashes that make You look like a Million dollars. Thanks to the effective magic wand and formula duo.
- INTRODUCING THE MAGIC WAND – Designed to comb & separate thin and tiny lashes, without bruising your eyes. Withstands hand tremors. No clumps or smudges. Lengthening and volumizing mascara.
- VITAMIN ENRICHED EYELASH GROWTH SERUM FORMULA – Nutrient-infused base acts as a lash booster – Enhances the growth of your natural eyelashes. Non-drying. Hypoallergenic. Clean. pH balanced. This is a nourishing mascara that facilitates volume and length.
- EASY TO REMOVA MASCARA, ZERO LASH BREAKAGE – As we mature, our eyelashes get thinner and shorter. Prime Prometics PrimeLash Mascara lets you flaunt intense lash length and volume in 2 coats while nourishing & strengthening your natural lashes as you go.
- Deep black formula & hourglass-shaped brush creates dramatic volume and longer lashes
- Film-forming polymers locks curl into place while peptides condition lashes
- Safe for contact lens users & is ophthalmologist tested
- Cruelty Free Furever and Always
- Fanned Out Lashes: See corner to corner panoramic lash volume with our Voluminous Panorama Mascara! Our lightweight and long-lasting lengthening mascara formula creates lashes that are so fanned out for eyes that look up to 1.4x bigger
- Multi-Level Bristle Brush: Our Panorama Mascara volume and length brush easily grabs each lash from inner to outer corner for even application from root to tip. 5% stretchflex complex formula wraps each lash with flexible, defined, lash by lash volume
- Longwear Formula: Our volumizing mascara is smudge resistant, clump resistant and flake resistant with up to 24 hour wear. Ophthalmologist tested. Suitable eye makeup for sensitive eyes and contact lens wearers. Easy to remove make up formula
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
- Voluminous Volume Building Mascara: The uniquely maximizing formulated L'Oreal Paris Voluminous Mascara builds lashes up to 5x their natural thickness. Longer lashes and a full and dramatic eye look in a single clump free application
- Volume Maximizing Curved Brush: Build and thicken lashes evenly and smoothly with the curved brush applicator that matches the shape of your lashes. A lengthening mascara that leaves lashes supple and soft with virtually no flakes, smudges or clumps
- Washable Mascara with Panthenol and Ceramide-R: A volume mascara that can easily be removed with soap and water and suitable for sensitive eyes and contact lens wearers. Our mascara is fragrance-free, ophthalmologist-tested and allergy-tested
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
- Volumizing Mascara: Unleash powerful root-to-tip lash volume in power colors for bold lash impact; The no-clump plumping formula infused with collagen delivers 9 times the volume in just one coat
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Your Perfect Lash Look: Find your perfect lash look with our mascara; If it’s longer lashes you crave or the appearance of thicker eyelashes, there’s an iconic brand of mascara by Maybelline for you
- Create any look with Maybelline: foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping matte lipstick to a plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
- Get Main Character Lashes: Meet our Firework Lash Sensational Mascara. It delivers a Sensational Firework of lashes, with 360° lash-by-lash impact and full flare. Use our lengthening mascara for separated and fully fanned lashes with up to 24HR wear
- Volumizing Mascara Brush: Custom SuperSpark Brush grabs lashes—shooting them up and out. Different length flex bristles arranged in a spiral firework pattern give 360° lash impact. Pro-Vitamin B5 infused formula leaves lashes feeling soft & conditioned
- Fully Flared Lashes With Bold Impact: Add the look of length and volume with our clump and smudge resistant mascara. Allergy & Ophthalmologist tested. Suitable for contact lens wearers. Available in 3 washable mascara and 1 waterproof mascara shade
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
- Tubing Mascara: Double Extend Tubing Mascara is a lengthening mascara that extends lashes for up to 80 percent longer-looking, nourished lashes
- 2-in-1 L'Oreal Mascara: This L'Oréal Paris 2 step tubing mascara has a double-sided bristle brush to conveniently apply primer first, then mascara to lengthen lashes
- Smudge Proof: This long wear mascara lasts all day with no smudging or flaking and is easy to remove with just warm water. Suitable for sensitive eyes.
- L'Oreal Tubing Technology: Tubing mascaras contain polymers that wrap around each individual lash like a tube that creates an enhanced lengthening effect with less flaking and smudging and easier to remove.
- Because You're Worth It: L'Oreal Paris helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, eyeshadow palettes, lipsticks and much more.
- MAX OUT THOSE LASHES: Designed to max out every lash, this Lash Blast Volume Mascara creates 10 times more volume instantly
- MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
- PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
- ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
- SCULPTED VOLUME: Sculpt your lashes to perfection with the Lash Princess Sculpted Volume Mascara from essence. Due to the creamy black texture, you can create the lash style you love - ranging from a highly dramatic volume to an ultimate fanned out and extremely defined look.
- LASTS ALL DAY: This mascara sculpts and curls lashes without weighing them down. This mascara does not flake, fade, or wear, making it a perfect all-day, longlasting mascara.
- HOW TO: Starting at the base of the lash line, wiggle wand back and forth, adding as many coats as you like until desired length and volume is achieved. Make sure to wipe off excess product to avoid clumping.
- CLAIMS: Vegan & Cruelty Free. Free from parabens, fragrance, preservatives, & microplastic particles. Made in Italy. If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
How to choose a good mascara
Does the idea of finding a fantastic mascara make you anxious? When it comes to purchasing this product, specifically when deciding which model to select, has your head been spinning between options? You are not alone if that is the case. We are aware of the pressure involved in the purchasing process!
Your presence here indicates that you are interested in mascara. Before choosing which product would be the best for your needs after being inundated with information, locate a reliable source with genuine selections. You can get that information from a variety of sources, including buying guides and rating websites, word-of-mouth recommendations from friends and family, online discussion forums where users can share their own experiences, product reviews that can be found all over the internet, and YouTube channels. You can only get the right product through exhaustive analysis. But you realize that’s not always simple. In order to ease your concerns, we have taken the time to develop a list of the top mascara products available right now. You might be wondering how we came up with the list. How was this buying guide developed?
First, we used our algorithms to gather as much reliable data as we could about these products. To verify all the data gathered, we used both artificial intelligence and a lot of algorithms.
Then, our experts used criteria that are recognized in the business to evaluate them according to their quality to price ratio, allowing us to choose the top mascara on the market right now!
The selection of the goods is not arbitrary. Before creating a list, we take into account a number of factors. Below are some of the criteria discussed:
Brand Value: What happens if you choose a dubious brand just because it appears to be a good deal? So the likelihood of receiving a product with a short shelf life increases. That is due to the fact that well-known brands have a reputation to uphold, while others do not. Top mascara brands strive to provide some distinctive traits that set them apart from the competition. So, hopefully one or more of the items on our list will be perfect for you.
Features: Useful features are all you need, not tons of them. We consider the important aspects and select the top mascara based on those.
Specifications: Numbers always help you measure the quality of a product in a quantitative way. We try to find products with higher specifications, but with the right balance.
Quality: A product’s quality may always be quantified with the aid of numbers. We look for goods with better standards that strike the proper balance. The best quality product that gets highly appreciated and recommended by experienced users.
Customer ratings: Would it be accurate to suggest that the mascara were used by hundreds of customers before you? Superior ratings indicate that many customers had better service.
Customer Reviews: Like ratings, provide you with accurate and reliable information about the product from genuine customers. Customer ratings are very important to all of us because they contain accurate and reliable information about the customer service we received from several hundred customers.
Seller Rank: This is very intriguing! Not only do you need a good mascara, you also need a product with rising sales that is trendy. It accomplishes two goals. First, the expanding user base proves the quality of the product. Second, given that number, producers must be able to offer greater quality and after-sales support.
Value: You get what you pay for, they say, so consider the value. Cheap isn’t always good and expensive isn’t always bad. However, that does not imply that spending a lot of money on a product that is flashy but underwhelming is a good idea. Before adding them to the list, we make an effort to evaluate how much value you can get for your money from your mascara.
Durability: Durability and reliability are closely related concepts. You will benefit from a strong and long-lasting mascara for months and years to come.
Product availability: Products come and go, and new ones replace the old ones. Most likely, a few new features and required changes were made. What use is it to use a supposedly good product if the maker no longer supports it? We make an effort to highlight products that are current and offered by one or more trustworthy sellers, if not more.
Negative Reviews: Yes, we do take that into account as well! The goods with the majority of bad reviews are filtered out and disregarded when we choose the best-rated one on the market.
These are the standards by which we selected our mascara. Do we end our process there? Hell no. The most crucial fact about us that you should be aware of is that we regularly update our website with current and pertinent information. We have one more layer of filtration since we place the greatest importance on reader satisfaction. Please let us know if any product included here is incorrect, irrelevant, subpar, or simply out of date. We always value your opinions, and we’ll work hard to make any necessary corrections to our list in response to them.
Why should you believe us?
There are now thousands of possibilities for these products on Amazon, but choosing the best one can be difficult and time-consuming. And what mascara should you purchase in 2022?
This guide is the result of more than 10 years of experience in researching, testing and writing about many topics. Each member of our team is an authority in their area. We read every article we could find online and every consumer review on every retail website for seven hours. Additionally, we discovered a ton of websites that offered helpful resources, including buying tips and thorough information on mascara.
